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Storylines (an always-on research program) are different from Stories (the collaborative notebook you use to build a presentation from a single study). A Storyline keeps running and re-analyzes itself over time; a Story is something you author by hand.
Most studies are one-shot: you recruit a batch of participants, the interviews come in, and you analyze the result once. A Storyline is different — it’s an always-on research program that keeps recruiting and re-analyzing on a schedule, so you always have a current read on the question you care about and can see how the answer moves over time. Think of it as the difference between taking a single photo and running a time-lapse. Each analysis cycle adds a new frame, and Conveo automatically connects the frames so you can see what’s new, what’s holding steady, and what’s fading. Storylines are built for questions that never really “finish” — brand and category tracking, an ongoing voice-of-customer program, monitoring a rollout, or any research you’d otherwise re-run as the same study over and over.

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How a Storyline works

A Storyline has two rhythms: how often it recruits participants, and how often it reports.
  • Recruitment can be continuous (a steady trickle of interviews arriving all the time) or on a cadence (a fresh batch each period).
  • Reporting runs on a cadence you choose — weekly, biweekly, monthly, or quarterly. Each reporting cycle is called a wave.
You don’t re-launch anything between waves. Interviews flow in, and when a wave’s time window closes, Conveo automatically analyzes everything in that window and publishes the wave’s results — new insights, updated metrics, and a written report — then starts the next wave.

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What’s inside a Storyline

Waves

The analysis cycles that make a Storyline continuous — what a wave is, its lifecycle, and how to pick a cadence.

Insights

How findings are generated each wave and threaded across waves, with a lifecycle status showing how each one is evolving.

Dashboard & metrics

Track the numbers that matter and watch them trend wave over wave, alongside the qualitative story.

Reports, reels & data

Each wave also produces a written report and quote reels, and you can Talk to your data across the whole program.
A Storyline also has an Overview — the at-a-glance home that surfaces the latest insights, the metrics you’re tracking, and suggestions for what to look at next, so each time you open it you can immediately see what changed.

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How to read a Storyline

  1. Start on the Overview to see what changed most recently and which findings are being surfaced now.
  2. Scan the lifecycle statuses on the Insights board. Emerging and Escalating findings are where something new is happening; Ongoing findings are your stable, dependable truths.
  3. Open an insight to read its thread — each wave’s version of the finding in order, so you can see when it started and how it developed, not just where it stands today.
  4. Track a metric you care about on the Dashboard so you can watch it move as new waves land, and let each wave’s report tell you the story in words.

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Storyline vs. a one-shot study

  • A one-shot study is analyzed once, over a fixed batch of interviews.
  • A Storyline re-analyzes on a cadence and connects findings across waves, so it answers “how is this changing?” — not just “what did we find?”.