The concept test you actually need
Go beyond pass/fail. Run iterative concept tests with real human reactions faster than ever.
Conveo uses AI-led video interviews to validate and optimize product concepts and creative assets like ads, moodboards, logos, packs, and more. Learn what to improve and test again tomorrow.
Conveo changes the game.
With Conveo, AI runs dozens of personalized video interviews in parallel and surfaces what to change, improve, or double down on.
So you can iterate faster, and with confidence. Validate winning concepts and optimize your content before it even launches.
Unfiltered human reactions
Hear emotional responses, in participants’ own words.
Deeper context and emotional drivers
Understand why people lean toward one concept over another.
Faster, iterative feedback loops
Test. Improve. Re-test. In days, not weeks.
So you can iterate faster. And finally test the concepts that used to die in backlog.
Upload your creative concepts
Moodboards, ads, packs, animatics, storyboards, product ideas...
Describe your objective
AI builds the right research structure.
Pick your audience
Use your own or tap into Conveo’s global participant pool.
Launch AI-led interviews
Conveo runs hundreds of tailored conversations.
Get instant insights
Emotional themes, quote reels, and improvement cues — auto-generated.
Before Conveo
One-off concept tests
Pass/fail results with little learning
Ideas tested once, then discarded
Manual interviews and shallow analysis
Feedback gets buried in PDFs
Limited budget = limited testing
Static reports and long analysis cycles
Continuous iteration and optimization
Understand why concepts work and how to improve them
Re-test improved versions down the funnel
100+ AI-led interviews across segments with emotional depth
Talk-To-Your-Data: ask questions, compare rounds, uncover patterns
Test more creative ideas, more often — with less resource strain
Highlight reels, emotional drivers, and auto-tagged insights in hours
Consumer Packaged Goods (CPG)
Validate early-stage beverage campaigns
The data we got was absolutely amazing. We had highlight reels ready for leadership the next day.
Success rate on product launches
+25%
Faster concept-to-decision
5x
More concepts tested with clear feedback
8x
And infinitely more confidence and excitement.
For marketers
used by
For insights teams
used by
For product & innovation
used by
Built for every creative expression
Product innovations
Ad storyboards & animatics
Digital assets & content
Moodboards & visual directions
Packs, logos & claims
Brand stretching ideas
And everything in between.
Related articles.
Test your next big idea — and the next version of it too
With Conveo, concept testing becomes a fast, iterative journey. One where you can tweak, retest, and actually learn what makes an idea stick. Use AI-led interviews to turn insight into winning strategies.