Understand the why behind purchase decisions without following customers down the aisle
Shop-alongs are powerful. They give you a window into how people think in the moment of choice. But they’re slow, expensive, and hard to scale especially across markets, personas or categories.
Conveo delivers the same decision-making insight through 1:1 voice-led interviews, without the overhead of in-person observation.
High
Small (5–10 typical)
Variable
Difficult (field notes, long videos)
Resolution
None (private, async)
Low (launch in hours)
Low
Scalable (10 to 1000+)
2–4 days
Conveo retains what shop-alongs do best: understanding choices in context. AND it removes everything that makes them hard to execute.
With Shop-Alongs
Plan + recruit
Schedule 1:1 with field team
Conduct session, take notes
Transcribe or review hours of footage
Summarize with inconsistent detail
Repeat for multiple markets
Set your category or purchase goal
Launch adaptive voice interviews
Participants reflect on recent purchases, freely and in-depth
Get instant transcripts, themes, and actionable insights
Scale across SKUs, categories, or audiences — fast
You want to explore how people make choices without physical presence
You’re under pressure to deliver insight before the next campaign brief lands
You need qual feedback across more SKUs, audiences or markets than a field team can handle
You’re testing packaging, messaging or promotions and want emotional reactions, not just behavior
Still want the real story behind the shelf? Just ask the right way.
You don’t need to follow people through stores to understand how they think. You need a way to let them explain it clearly, reflectively, and at scale.