NEWConveo raises $50M to build consumer understanding infrastructure.
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Understand the why behind purchase decisions without following customers down the aisle

Shop-alongs are powerful. They give you a window into how people think in the moment of choice. But they’re slow, expensive, and hard to scale especially across markets, personas or categories.

Conveo delivers the same decision-making insight through 1:1 voice-led interviews, without the overhead of in-person observation.

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Why research teams are replacing shop-alongs with Conveo

Shop-alongs

Real-world purchase insight

High

Observer influence

Medium (Hawthorne effect)

Setup time

High

Cost per participant

Very high

Sample size

Small (5–10 typical)

Depth of rationale

Variable

Speed to insight

Weeks

Internal storytelling

Difficult (field notes, long videos)

Conveo

The modern way

Real-world purchase insight

High (voice-based reflection)

Observer influence

None (private, async)

Setup time

Low (launch in hours)

Cost per participant

Low

Sample size

Scalable (10 to 1000+)

Depth of rationale

High (adaptive, reflective prompts)

Speed to insight

2–4 days

Internal storytelling

Easy (quotes, themes, shareable synthesis)

Conveo retains what shop-alongs do best: understanding choices in context. AND it removes everything that makes them hard to execute.

How Conveo captures shopping behavior, without being in the store

Participants walk you through how they made their choice: what caught their eye, what confused them, what drove the final decision. All from their own perspective, on video.

Unlike shop-alongs, there’s no observer hovering nearby. That means more honesty, more reflection, and less bias.

Run structured interviews across e-commerce, in-store, or hybrid journeys in multiple regions simultaneously.

Thematic summaries, quotes and narrative patterns ready to drop into your strategy decks.

Conveo interview with floating insights

What this looks like in practice

With Shop-Alongs

Plan + recruit

Schedule 1:1 with field team

Conduct session, take notes

Transcribe or review hours of footage

Summarize with inconsistent detail

Repeat for multiple markets

Conveo Workflow

Set your category or purchase goal

Launch adaptive voice interviews

Participants reflect on recent purchases, freely and in-depth

Get instant transcripts, themes, and actionable insights

Scale across SKUs, categories, or audiences, fast

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CPG, Food & Beverage

"We used Conveo after a quant study with 3 concepts and chose an entirely different version. We’re glad we did, and our customers too."

Pieter Vanpaemel

Head of Insights at Edgard & Cooper

Conveo dashboard

When to use Conveo instead of shop-alongs

You want to explore how people make choices without physical presence

You’re under pressure to deliver insight before the next campaign brief lands

You need qual feedback across more SKUs, audiences or markets than a field team can handle

You’re testing packaging, messaging or promotions and want emotional reactions, not just behavior

Still want the real story behind the shelf? Just ask the right way.

You don’t need to follow people through stores to understand how they think. You need a way to let them explain it clearly, reflectively, and at scale.

Book a 15-minute discovery call