CPG/FMCG

Move beyond projects.
Build a living insights engine.

Conveo helps CPG and FMCG leaders transform consumer research into a continuous, behavioral insights system powered by multimodal AI, video-first interviews, and real human stories.

Book a demo See how it works

used by

The old model is breaking

Long, slow project cycles

Small, static sample sizes

Delayed insights arriving after decisions are made

Panels full of professional respondents

Tactical marketing support role for insights

Meanwhile, your business moves faster

Brand & marketing teams want real consumer voice in creative cycles

Innovation pipelines demand rapid feedback loops

Data dashboards show what is happening but not why

Behavioral shifts are happening in real-time, not quarterly updates

the result

Insights teams risk losing their seat at the decision table.

Real results from
real Conveo users

From one-off studies to continuous behavioral learning loops

Observe real consumer behavior via AI-moderated video interviews

Capture emotional reactions and behavioral cues at scale

Synthesize patterns in real-time via multimodal AI

Bring the consumer voice earlier into product, brand, and creative pipelines

Replace isolated projects with a living, always-on knowledge system

Why behavioral qual + AI changes the game

Capture real human stories behind consumption, brand choice, and usage

Go beyond survey answers into emotional nuance and behavioral depth

Iterate rapidly on early-stage concepts, packaging, and creative

De-risk product innovation long before market launch

Deliver rich consumer context across global markets and languages

Built for CPG & FMCG complexity

Global multi-market reach

50+ languages with AI-powered moderation

Enterprise-grade security & compliance

Fully human respondent data (no avatars, no synthetic "participants")

Activates insights across Marketing, Innovation, R&D, Strategy & CX

Video-first, natural respondent experience

Outcomes your business will feel

10x faster consumer input into product pipelines

Early-stage de-risking of innovations and launches

Faster creative refinement cycles with agency partners

Stronger cross-functional alignment around real consumer behavior

Elevated role for insights in business leadership

According to WFA & ESOMAR

The industry is ready for this shift

9%

CPG insights teams consider themselves “advanced” today.

59%

Want a direct reporting line to the C-suite.

66%

Say there’s huge room for new models and creativity.

Use Conveo for...

Product Usage & experiences

Rapidly validate both digital and physical products and services with real consumer reactions at scale. Discover how people actually use products today and what resonates, so you can launch confidently.

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Concept & Creative Optimization

Test faster with a better feedback loop. Finally test the concepts you couldn’t before. Let AI have in-depth video interviews to validate ads, designs, products, and ideas… and learn what to improve to find that one concept that will hit.

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Brand Positioning & Equity Insight

Go deep on how people actually perceive your brand, messaging, and products, at scale. Uncover exactly what resonates, and learn how to stand out even more.

See case