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Success stories

Ferrara uses Conveo to close the gap between concept score and launch sales

Carla Mahfuz

Consumer Insights Sr. Manager

Success stories

The fastest study is the one you already ran. HeliosX leveraged Conveo interviews to launch in 48h

Chloe Cook

Market Insights Manager

Success stories

Canva brings the voice of the consumer into every decision with Conveo

Matt Harris

Research & Insights Lead

Success stories

Trend or fad? NRG validates cultural shifts by running qual at scale with Conveo

Fergus Navaratnam-Blair

VP Trends and Futures

Success stories

Ninth Seat partners with Conveo to understand every consumer in the moment

Heeru Sajnani

Senior Research Director

Success stories

Pronails mines Conveo interviews for ad hooks in consumers’ words

Lize Olaerts

Marketing Manager

Success stories

Edgard & Cooper settles product debates with Conveo evidence

Louis Chalabi

Founder & CMO

Success stories

JDE Peet’s runs everyday qual on Conveo with a lean in-house team

Sarah Snudden

Head of US Consumer Insights

White pill reading Voice of the Customer with a cursor and three sparkles on an orange-to-pink gradient, introducing the VOC guide

Articles

Voice of the customer (VOC): Definition, methods, and how to run a program

Alex de Hemptinne

Three ticked checkboxes labeled Interviews, Focus groups and Testing with a cursor on a cream background, representing choosing a research method

Articles

Qualitative research methods: how to choose the right one for your market research

Meg Gerli

Smiling researcher holding a tablet, framed by labels reading Data reports and Search and review themes on an orange gradient

Articles

Thematic analysis in qualitative research: a step-by-step guide

Meg Gerli

Smiling woman with earbuds watching her phone, tagged Emotional reaction, Usage scenario and Competitive context, three things a concept test measures

Articles

How to run a concept test: Methods, examples, and best practices

Hendrik Van Hove

Four white pill buttons stacked on an orange-to-pink gradient reading Define, Apply, Structure and Set, with a cursor clicking Set, representing the steps of a conjoint study

Articles

Conjoint Analysis Explained: What It Measures and How to Design a Study

Meg Gerli

Logos of 15 Voice of the Customer tools on a beige background, with the Conveo tile highlighted and a cursor clicking it

Articles

15 Voice of the Customer Tools for Always-On Customer Feedback

Dieter De Mesmaeker

Articles

Best AI for market research and analysis: 10 tools compared (2026)

Dieter De Mesmaeker

White checkbox labeled Focus Group with a green tick and a cursor arrow on a cream background, representing choosing a focus group

Articles

What is a focus group? Definition, uses, and examples

Alex de Hemptinne

Articles

Product concept testing: how to get build-ready feedback

Hendrik Van Hove

Five white pills on cream reading Familiarize, Generate, Review, Define and Produce, linked as a path through the thematic analysis phases

Articles

Braun and Clarke thematic analysis: how the six phases work in practice

Meg Gerli

Standard errors, Confidence intervals and Share-of-preference figures pills on an orange gradient, the checks behind a MaxDiff ranking

Articles

MaxDiff Utility Scores: How to Read Them and Act on Them

Hendrik Van Hove

A checked box beside the words Pharmaceutical Market Research with a cursor pointing at it, on a plain cream background

Articles

Pharmaceutical market research: Consumer and HCP considerations

Florian Hendrickx

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Articles

Van Westendorp Pricing Model: The Four Questions and What They Reveal

Florian Hendrickx

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Articles

What Is MaxDiff? A Practical Guide to Best-Worst Scaling

Florian Hendrickx

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Articles

Healthcare market research: methods for patient and consumer decisions

Alex de Hemptinne

Man smiling on a phone call beside Participant screening, Evidence linking and Moderation labels, the quality checks behind B2B interviews

Articles

B2B market research for buying committees: a role-based framework

Dieter De Mesmaeker

Articles

Voice of the customer survey: what it can and cannot tell you

Alex de Hemptinne

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Articles

Voice of customer analysis: turning customer feedback into decisions

Hendrik Van Hove

Grocery, Foodservice and DTC labels on a white circle over an orange gradient, a cursor on DTC, the three journeys compared in the article

Articles

Omnichannel customer journey research: evidence from the people who lived the path

Dieter De Mesmaeker

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Articles

Ecommerce customer journey: fix doubt before checkout

Alex de Hemptinne

Articles

Digital customer journey: research beyond analytics

Hendrik Van Hove

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Articles

Customer Journey Touchpoints: Identifying the Ones That Matter

Meg Gerli

Woman smiling at her phone, framed by Journey analytics, Surveys and Interviews labels, the evidence sources behind journey management

Articles

Customer Journey Management: Keeping Journey Evidence Current

Hendrik Van Hove

Articles

Customer journey stages: What changes at each point

Alex de Hemptinne

Logos of 15 survey and research tools on an orange gradient, with the Conveo tile highlighted and a cursor clicking it

Articles

15 Best SurveyMonkey Alternatives for Research Teams (2026)

Florian Hendrickx

A woman frowns at her laptop during a usability test, with a task card reading Task 2, Find the checkout, and a follow-up question asking what she expected to happen there

Articles

Usability testing: How to plan and run effective tests

Dieter De Mesmaeker

Articles

Brand Messaging: How to Test What You Intend to Say

Florian Hendrickx

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Articles

UX research methods: How to choose, combine, and scale them

Hendrik Van Hove

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Articles

Research Operations: What the Function Owns and Why It Exists

Dieter De Mesmaeker

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Articles

Data analysis in qualitative research: How to code, theme, and defend what participants actually said

Meg Gerli

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Articles

Willingness to Pay: How to Measure It in Commercial Research

Dieter De Mesmaeker

A checked box labeled Van Westendorp with a cursor beside it on a beige background, representing choosing the Van Westendorp pricing method

Articles

Van Westendorp Price Sensitivity Meter: How to Run and Read It

Meg Gerli

Articles

Voice of the customer program: Build one that works

Alex de Hemptinne

Smiling man framed by chat bubbles reading Behavioral data and Moderated interviews, pairing journey data with interview evidence

Articles

Customer journey analysis: Beyond behavioral data

Florian Hendrickx

Five connected white pills on a beige background reading Establish, Probe, Assess, Diagnose and Test, the five stages of ad testing

Articles

Ad testing: From preference scores to creative direction

Hendrik Van Hove

Articles

Reflexive thematic analysis: A practical guide

Alex de Hemptinne

News

Conveo StoryLines: Continuous Consumer Understanding

Articles

Why we rebuilt price sensitivity testing around the reason, not just the number

Charles Allison

News

How AI-Powered Qual Helps You Hear the ‘Why’ Behind Customer Behavior

Florian Hendrickx

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News

How to Test Brand Messaging with Real Consumers

Meg Gerli

Articles

How AI Transforms Qualitative Market Research: Complete 2025 Breakdown

Florian Hendrickx

News

[Press Release] The Future of MaxDiff

Hendrik Van Hove

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News

Qualitative Market Research: Methods, Examples, and How AI Is Changing It

Alex de Hemptinne

News

[Press Release] Consumers are twice as likely to trust AI over family and friends for recommendations, finds new study by Conveo

Meg Gerli

News

AI Campaign Validation: How to Test Marketing Campaigns with AI

Florian Hendrickx

Graphic on a beige background showing a hierarchy of qualitative research platform logos, with Conveo highlighted at the top with a cursor arrow pointing to it. Surrounding platforms include Listen, Outset.ai, Marvin, Dovetail, GetWhy, and Voxpopme arranged in rows below.

News

7 Best Customer Insights Platforms for Enterprise Insights Teams (2026)

Dieter De Mesmaeker

News

Message Testing: How to Validate Product and Brand Messaging

Alex de Hemptinne

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News

How Consumer Intelligence Improves Business Strategy

Florian Hendrickx

News

Greenbook - Conveo AI Demo Recording - From Questions to Insights in Minutes

Hendrik Van Hove

Graphic on an orange-to-pink gradient background showing a hierarchy of research and insights platform logos, with Conveo highlighted in white at the top. Surrounding platforms include Outset.ai, Listen, Marvin, GetWhy, Maze, Dovetail, Ballpark, and Voxpopme arranged in rows below.

News

The Best Generative User Research Tools in 2026 (Evaluated for Research Teams)

Alex de Hemptinne

Articles

The hidden cost of skipping testing in your marketing campaigns

Florian Hendrickx

Graphic on a beige background showing a hierarchy of qualitative research and analysis platform logos, with Conveo highlighted at the top with a cursor arrow pointing to it. Surrounding platforms include Marvin, Thematic, Looppanel, Maze, MAXQDA, NVivo, and Dovetail arranged in rows below.

News

Best AI Tools for Thematic Analysis in Qualitative Research (2026 Comparison)

Dieter De Mesmaeker

Articles

Why marketing campaigns miss the mark and how to fix it with pre-testing

Alex de Hemptinne

Graphic on an orange-to-pink gradient background showing a grid of research and insights platform logos, with Conveo highlighted in white at the center with a cursor arrow pointing to it. Surrounding platforms include Outset.ai, Listen, GetWhy, Dovetail, Marvin, Looppanel, Strella, UserTesting, GWI, Brandwatch, Typeform, Hotjar, Qualtrics, and Voicepanel.

News

The 15 Best Customer Research Tools for Product and UX Teams (2026)

Florian Hendrickx

Graphic on a beige background showing a hierarchy of qualitative research platform logos, with Conveo highlighted at the top with a cursor arrow pointing to it. Surrounding platforms include Listen, Outset.ai, GetWhy, Marvin, Voxpopme, Dovetail, Strella, Glaut, Yasna, Voiceform, and Tellet arranged in rows below.

News

The 12 Best AI Tools for Qualitative Research in 2026 (Ranked for Research Teams)

Hendrik Van Hove

Graphic on an orange-to-pink gradient background showing a grid of qualitative research platform logos, with Conveo highlighted in white at the center. Surrounding platforms include Listen, Outset.ai, GetWhy, Marvin, Discuss, Voxpopme, Bolt, Strella, Tellet, Glaut, Yasna, Maze, Recollective, Voiceform, Remesh, Suzy, UserCall, and Voicepanel.

Articles

19 Best Tools for Scaling Qualitative Insights with AI Moderation in 2026

Alex de Hemptinne

Graphic on a beige background showing a hierarchy of research and insights platform logos, with Conveo at the top, followed by Outset.ai, Listen, Marvin, Zappi, Qualtrics, SurveyMonkey, System1, and Kantar Marketplace arranged in rows below.

News

Best Concept Testing Tools for Qualitative Research Teams in 2026

Florian Hendrickx

Graphic on a beige background showing a hierarchy of qualitative research platform logos, with Conveo at the top, followed by Listen, Outset.ai, Dovetail, ATLAS.ti, NVivo, Voxpopme, Marvin, MAXQDA, and GetWhy arranged in rows below.

Articles

The 10 Best Qualitative Research Software Platforms for 2026

Dieter De Mesmaeker

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Articles

Best Transcription Software for Qualitative Research in 2026

Alex de Hemptinne

Articles

Conveo Super Bowl Ad Impact Study 2026

Florian Hendrickx

Articles

From chat to checkout: The rise of the AI-powered shopper

Hendrik Van Hove

Articles

AI Moderators for B2B Interviews: Effortless Fluency in any Industry

Alex de Hemptinne

Articles

Finally, AI Market Research That Actually Works

Florian Hendrickx

A smiling woman looking at her smartphone outdoors, overlaid on an orange-to-pink gradient background with white sparkle icons and a bar chart graphic, suggesting AI-powered consumer research insights.

News

How Enterprises Use Consumer Intelligence for Competitive Advantage

Dieter De Mesmaeker

Articles

AI vs Traditional Methods: Qualitative Research Compared

Alex de Hemptinne

Articles

How AI Is Transforming Qualitative Research: A Methodology Guide

Florian Hendrickx

News

AI‑Moderated Research in 2025: Framework, ROI Benchmarks, and Best Tools

Hendrik Van Hove

Articles

Do you still need focus groups? How AI-led interviews are transforming consumer insight

Alex de Hemptinne

Articles

Qualitative Insights at Scale: Why Multimodal Research Beats Surveys Alone

Dieter De Mesmaeker

Articles

How AI Can Reduce Research Timelines by 50% Without Sacrificing Depth

Alex de Hemptinne

Articles

7 Signs Your Insights Team Has Outgrown Surveys, and Needs Multimodal Research

Florian Hendrickx

Articles

Choosing the Right Qualitative Research Platform: A 2025 Guide for Insights Teams

Hendrik Van Hove

Articles

The Hidden Cost of Skimping on Concept Testing

Alex de Hemptinne

Success stories

From Values to Shopping Baskets: Iconic Canadian Retailer Reinvention with Conveo-Powered Insights

Florian Hendrickx

Conveo dashboard that features top-down insights extractions

Articles

Enhanced Insight Generation for Your Qualitative Studies

Dieter De Mesmaeker

A big scale positioned in front of the white house

Articles

Presidential Pardons: Fixing Injustice or Fueling Corruption?

Alex de Hemptinne

Visual with how much Conveo raised

Articles

Conveo raises $5.3M to revolutionize market research with AI-powered video interviews

Florian Hendrickx

Articles

Voice of the Customer Template: How to Structure VOC Programs

Hendrik Van Hove

Four white pill-shaped labels stacked on an orange-to-pink gradient background, listing qualitative research methods: In-Depth Interviews, Focus Groups, Research, and Communities, with a cursor icon pointing at "Research."

Articles

Qualitative Consumer Research: Methods and Real-World Examples

Alex de Hemptinne

A smiling man looking down at his phone, overlaid on an orange-to-pink gradient background, with two chat bubbles in the foreground — one reading "What happened?" and one showing a typing indicator with three dots.

Articles

Voice of the Customer Interview Questions: Best Examples

Florian Hendrickx

A smiling man wearing glasses and an orange jacket holding a smartphone, with five orange stars above the image and a bar chart graphic overlaid in the corner, suggesting customer feedback and research analytics.

Articles

VOC Metrics: How to Measure Voice of the Customer Effectively

Dieter De Mesmaeker

Four white pill-shaped labels connected by an orange vertical line on a light beige background, listing interview question stages in sequence: Warm-up, Behavioral, Motivational, and Projective, with a cursor icon pointing at "Projective."

Articles

Consumer Insight Questions: Examples for Market Research

Alex de Hemptinne

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Articles

Qualitative Research Automation: Which Model Fits Your Team, and How to Get It Approved

Florian Hendrickx

Articles

How to Do Customer Research: A Step-by-Step Guide for 2026

Dieter De Mesmaeker

Three white pill-shaped labels on a light beige background, each marked with a green checkmark: Source Traceability, Coding Transparency, and Participant Authenticity, with orange sparkle icons in the top left corner and a cursor pointing at "Participant Authenticity."

Articles

Healthcare Qualitative Market Research Guide for 2026

Alex de Hemptinne

Articles

Transcription in Qualitative Research: Methods, Tools, and Best Practices

Florian Hendrickx

A smiling woman wearing glasses and a mustard yellow turtleneck talking on her phone, with a typing indicator chat bubble in the corner and a cursor icon, suggesting an AI-moderated interview or conversation.

Articles

Qualitative Interview Transcript Example: How to Build Transcripts That Drive Faster Analysis

Meg Gerli

Articles

15 Best AI Tools for UX Research in 2026 (A Complete Buyer's Guide)

Alex de Hemptinne

Three white pill-shaped labels on a light beige background, each marked with a green checkmark: AI moderated interviews, Parallel interviewing, and Automated transcription, with orange sparkle icons in the top left corner and a cursor pointing at "Automated transcription."

Articles

Retail Qualitative Research: Methods to Understand Modern Shoppers

Florian Hendrickx

Articles

Alternatives to Focus Groups: Modern Methods for Customer Insights

Meg Gerli

Four white pill-shaped labels stacked on an orange-to-pink gradient background, listing research workflow stages: Development, Recruitment, AI-Led interviewing, and Analysis, with white sparkle icons on the left and a cursor pointing at "AI-Led interviewing."

Articles

How to Use AI for Market Research: Workflows, Governance, and Real-World Examples

Dieter De Mesmaeker

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Articles

Recruiting Participants for Research on Social Media: Proven Strategies for 2026

Alex de Hemptinne

Articles

Listen Labs Competitors: 12 Platforms Compared for Enterprise Research Teams

Florian Hendrickx

Articles

7 Best Brand Equity Analysis Tools for Marketing Teams (2026)

Dieter De Mesmaeker

Articles

Top AI-Moderated Market Research Services for 2026

Alex de Hemptinne

Articles

The Best Discuss Alternatives for Qualitative Research and Interviews

Florian Hendrickx

Articles

Marvin Alternatives: Best Research Repository Tools for 2026

Dieter De Mesmaeker

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Articles

Brand Equity Research: How to Track Emotional Drivers Without Waiting Months for Answers

Alex de Hemptinne

Articles

Concept Testing Research: A Complete Guide for Product Teams

Florian Hendrickx

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Articles

Concept Testing Methods: How to Validate Ideas Before Launch

Meg Gerli

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Articles

Multimodal Research: Combining Data Sources for Deeper Insights

Dieter De Mesmaeker

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Articles

Custom Qualitative Research: How to Design Studies for Specific Insights

Alex de Hemptinne

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Articles

How to Analyze Interview Data in Qualitative Research

Florian Hendrickx

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Articles

User Research Methods and Best Practices for Product and UX Teams (2026)

Meg Gerli

Articles

Voxpopme Competitors: 9 Best Video Feedback Platforms for Research

Dieter De Mesmaeker

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Articles

Is Survey Research Qualitative or Quantitative? Key Differences Explained

Alex de Hemptinne

Articles

8 Suzy Competitors Compared for Qualitative Consumer Research

Florian Hendrickx

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Articles

Concept Testing: How to Validate Product Ideas and Make Findings Stick

Meg Gerli

A diagram graphic on a warm orange-to-pink gradient background. Three white four-pointed sparkle icons are clustered in the upper left corner. In the centre, four white pill-shaped items are arranged in a 2×2 grid, connected by thin white lines: "Decision" and "Identify" in the top row, "Document" and "Targets" in the bottom row.

Articles

Diversity in User Research: The Operational Playbook for Research Teams Running at Scale

Dieter De Mesmaeker

Articles

15 Best Market Survey Software for Enterprise Research Teams in 2026

Alex de Hemptinne

Articles

15 Best UX Survey Tools for User Feedback in 2026

Florian Hendrickx

Articles

15 Example Research Questions For Qualitative Research (Organized By Use Case)

Meg Gerli

A woman in a beige blazer smiles while looking at her smartphone outdoors, with three white pill-shaped labels overlaid on the image: "Thematic analysis" (top right), "Content analysis" (left), and "Narrative research" (bottom). The image sits on a light cream background.

Articles

Different Kinds of Qualitative Research Methods Explained

Dieter De Mesmaeker

A smiling woman with curly red hair and glasses holds a pair of headphones in an office setting, with three white pill-shaped labels overlaid on the image: "Diagnosis" (upper left), "Exploratory research" (left), and "Concept testing" (right). The image sits on a warm orange-to-pink gradient background.

Articles

Limitations of qualitative research: Challenges and solutions

Alex de Hemptinne

Articles

CPG Market Research: Methods, Timelines, and When to Use Each

Florian Hendrickx

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Articles

How to Recruit Users for User Research Studies

Meg Gerli

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Articles

Types of User Research: Methods Every Product Team Should Know

Dieter De Mesmaeker

Articles

Sample questionnaires for qualitative research: Templates and examples

Alex de Hemptinne

A smiling man holds a smartphone to his ear in a casual indoor setting, with three white pill-shaped labels overlaid around the image: "Interviews" (right), "User Testing" (left), and "Diary Studies" (lower left). The image sits on a warm orange-to-pink gradient background.

Articles

Qualitative User Research: Methods, Process & Best Practices

Florian Hendrickx

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Articles

B2B Quantitative Research: Methods and Examples for Business Insights

Meg Gerli

Articles

10 Best AI Market Research Tools for Faster Consumer Insights

Dieter De Mesmaeker

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Articles

In-Depth Interviews in Qualitative Research: Complete Guide

Alex de Hemptinne

A smiling man in a light blue shirt against a grey background, with two white pill-shaped labels overlaid to his left: "Video Sessions" and "AI-Moderated interviews." An orange sparkle icon appears in the upper right corner of the photo, all set against a warm orange-to-pink gradient background.

Articles

Using Video in Qualitative Research: Methods, Tools, and Benefits

Florian Hendrickx

Articles

Quantitative User Research: Methods, Metrics, and When to Go Deeper

Meg Gerli

Three checked boxes reading the metric, the verbatim quote and the timestamped clip, the steps to a stakeholder-ready concept test finding

Articles

Concept Testing Questions: A Decision-First Framework

Dieter De Mesmaeker

A UI illustration on a light cream background showing four white rounded checklist cards with green checkmark icons stacked vertically: Screening, Coordination, Filtering, and Management (with a cursor arrow pointing at it), alongside an orange sparkle icon in the upper left corner.

Articles

Participant Recruitment in Qualitative Research: Methods and Tools

Alex de Hemptinne

A smiling woman in a black blazer waves at a laptop screen while seated in a leather chair, with a white speech bubble showing an ellipsis to her lower left and a white sparkle icon to her upper right, all set against a warm orange-to-pink gradient background.

Articles

How to Reduce Time to Insight with Automation

Florian Hendrickx

A UI illustration on a light cream background showing four white pill-shaped labels positioned around an orange circle outline: "Recruitment" (top), "Interviews" (right), "Analysis" (bottom, with a cursor arrow icon), and "Studying" (left).

Articles

AI Moderator: How Teams Run Qualitative Interviews at Scale Without Scheduling Overhead

Meg Gerli

A smiling woman with curly red hair and glasses holds a pair of headphones in an office setting, with five white star icons overlaid above her head and two white speech bubble icons to her lower left, one labeled "Structured interviews" and one showing an ellipsis, all set against a warm orange-to-pink gradient background.

Articles

Qualitative Interviews: Methods, Questions, and Best Practices

Dieter De Mesmaeker

A woman in a beige blazer smiles while looking at her smartphone outdoors, with five green checkbox icons arranged in a grid overlaid to her upper left and a white pill-shaped label reading "Measuring Qualitative Data" with a cursor arrow icon at the lower right, all on a light cream background.

Articles

The Qualitative Measurement Playbook: How to Turn Non-Numerical Data Into Defensible Findings

Alex de Hemptinne

News

UX Persona Template: How to Build Effective User Personas

Florian Hendrickx

Articles

User Research Interview Template: Questions and Structure

Meg Gerli

Articles

Design Research Template: Framework for Product Discovery

Dieter De Mesmaeker

Circular diagram on an orange-to-pink gradient background showing three interconnected elements of UX qualitative research: questions, constraints, and evidence

Articles

UX Qualitative Research Methods: A Complete Guide

Alex de Hemptinne

A smiling man talking on a phone, overlaid with three labels: "One timeline," "Resources," and "Budgets"

Articles

Consumer Intelligence Research: Methods and Use Cases

Florian Hendrickx

Three stacked pill-shaped labels on an orange-to-pink gradient background reading "Evidence," "Transparency," and "Confidence," with a cursor hovering over the bottom label

Articles

Customer Insights Research: Methods to Understand Customer Needs

Meg Gerli

A smiling woman wearing earphones and looking at her phone, overlaid with two labels reading "Moderated" and "Unmoderated" separated by a "vs" badge

Articles

Concept Testing vs Usability Testing: What's the Difference?

Dieter De Mesmaeker

A smiling man on an orange-to-pink gradient background, overlaid with three industry labels: "CPG," "Tech," and "Financial Services"

Articles

Innovation Pipeline: How Research Drives Product Innovation

Alex de Hemptinne

Two checked checkboxes labelled "Filtering" and "Validation" with a cursor hovering over the second, alongside orange AI sparkle icons

Articles

User Interview Recruitment: How to Find the Right Participants

Florian Hendrickx

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Ethical Use of AI in Research: Guidelines and Best Practices

Meg Gerli

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Generative Research Methods in UX: How to Discover New Opportunities

Dieter De Mesmaeker

Grid of UX persona tool logos on an orange-to-pink gradient background, including Dovetail, Marvin, UserTesting, Xtensio, Miro, HubSpot, Kollabe, Conveo (highlighted with a cursor), Userdoc, delve.ai, Userpilot, Amplitude, Hotjar, Syntheticusers, and Marketingmary

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Best Persona Development Tools for Product and Marketing Teams

Alex de Hemptinne

Grid of user research tool logos on an orange-to-pink gradient background, including Dovetail, Condens, Looppanel, Marvin, Lookback, Maze, Great Question, Conveo (highlighted with a cursor), Discuss, UserTesting, Qualtrics, Aurelius, Optimal, Dscout, and Strella

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Research Collaboration Software: Best Tools for Insights Teams

Florian Hendrickx

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Articles

User Interview Questions: Best Examples for UX Research

Meg Gerli

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Articles

How to Conduct User Interviews: A Complete Guide

Dieter De Mesmaeker

Articles

User Research Process: Step-by-Step Framework for Teams

Alex de Hemptinne

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Articles

Prototype Testing Questions: Examples for Product Research

Florian Hendrickx

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Articles

Types of Survey Methods in Research and How to Choose the Right One

Meg Gerli

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Articles

How to Choose the Right Survey Data Analysis Method

Dieter De Mesmaeker

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Articles

Best UX Research Tools for Product and Design Teams (2026)

Alex de Hemptinne

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Articles

How to Build and Manage a Customer Research Panel That Stays Engaged

Florian Hendrickx

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Articles

Generative vs Evaluative Research: What UX Teams Get Wrong

Meg Gerli

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Articles

Evaluative User Research: Methods to Validate Product Decisions

Dieter De Mesmaeker

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Articles

UX Research Principles That Actually Drive Product Decisions

Alex de Hemptinne

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Articles

Customer Intelligence: What It Is and How to Use It for Confident Decisions (2026)

Florian Hendrickx

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Consumer Intelligence: Why Most Programs Fail and How to Fix Them

Meg Gerli

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Articles

UX Research Techniques: Methods for Product Teams in 2026

Dieter De Mesmaeker

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Articles

B2B User Research: Methods, Recruiting, and Scalable Strategy

Alex de Hemptinne

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Articles

UX Research in Healthcare: Methods, Compliance, and Faster Cycles

Florian Hendrickx

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Transferability in Qualitative Research: What It Is and How to Make It Work

Meg Gerli

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Articles

Content Analysis vs Thematic Analysis: A Practical Decision Framework

Dieter De Mesmaeker

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Articles

How to Present Qualitative Data: A Guide to Findings Stakeholders Will Act On

Alex de Hemptinne

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Data Saturation in Qualitative Research: Definition and Examples

Florian Hendrickx

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Types of Data in Qualitative Research: A Practical Guide

Meg Gerli

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Articles

Limitations of Quantitative Research: What the Numbers Can't Tell You

Dieter De Mesmaeker

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Articles

Voice of Customer Best Practices: How to Build an Effective VOC Program

Alex de Hemptinne

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How to Gather Consumer Insights for Better Product Decisions

Florian Hendrickx

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Articles

Packaging Research: Test Packaging with Consumers

Meg Gerli

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Articles

CPG Consumer Insights: How Brands Understand Shopper Behavior

Dieter De Mesmaeker

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Articles

Qualitative Research at Scale: How AI Enables Faster Insights

Alex de Hemptinne

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AI-Moderated Research: How It Works in 2026

Florian Hendrickx

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Quantitative Interviews: What They Are and When to Use Them

Meg Gerli

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Market Research Personas: How to Build Accurate Customer Profiles

Dieter De Mesmaeker

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Articles

Incentives for Research Participants: Best Practices for Recruitment in 2026

Alex de Hemptinne

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Articles

AI Focus Groups: How Automated Moderation Is Changing Market Research

Florian Hendrickx

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15 Best AI Survey Tools for Market and User Research (2026)

Meg Gerli

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Research Participant Bias: Types, Examples & How to Reduce It

Dieter De Mesmaeker

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Articles

AI Thematic Analysis: How AI Speeds Up Qualitative Data Analysis

Alex de Hemptinne

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Articles

Brand Equity Survey Questions: Examples for Market Research

Florian Hendrickx

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Articles

Brand Perception Survey Questions: A Decision-First Framework

Meg Gerli

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Articles

Brand Positioning Research: Methods to Understand Market Perception

Dieter De Mesmaeker

Articles

UX Research Repository: How to Organize Insights and Data

Alex de Hemptinne

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15 UserTesting Alternatives to Conduct User Research

Florian Hendrickx

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15 Best Qualtrics Competitors For Collecting Customer Feedback

Meg Gerli

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Articles

Customer Intelligence Platforms: What They Are And How To Choose One

Dieter De Mesmaeker

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Recommended AI Solutions for User Interview Moderation in 2026

Alex de Hemptinne

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Best AI User Research Software for UX and Product Teams (2026)

Florian Hendrickx

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15 Best Customer Insights Software for Research and Insights Teams (2026)

Meg Gerli

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Articles

13 Best Customer Intelligence Tools for Enterprise Teams (2026 Guide)

Dieter De Mesmaeker

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Articles

7 Best Consumer Research Platforms For Understanding Your Customers

Alex de Hemptinne

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Articles

5 Retail Market Research Use Cases For Understanding Consumer Behavior

Florian Hendrickx

Five stacked white cards, each with a green checkmark, reading "Adherence," "Prescribing," "Caregivers," "Usability," and "Journey" on a cream background, with orange sparkle icons at top left and a cursor pointing at the bottom card.

Articles

Business Intelligence in Healthcare: How to Find the Why Behind the Data

Meg Gerli

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Articles

How to do a Qualitative Analysis that Builds Consumer Understanding

Dieter De Mesmaeker

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Articles

What is ethnographic market research?

Alex de Hemptinne

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Articles

Voice of customer research: methods and cadence

Florian Hendrickx

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Articles

Market Research Intelligence: Build Always-On Consumer Understanding

Meg Gerli

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Articles

Ethnography in Qualitative Research: Methods and Benefits

Dieter De Mesmaeker

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Articles

How many people should be in a focus group? Best practices

Alex de Hemptinne

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Articles

Is Qualitative Research Time-Consuming? A Framework for Research Operations Managers

Florian Hendrickx

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Articles

Quantitative UX Research: Methods, Limits, And When To Add Qualitative Follow-Up

Meg Gerli

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Articles

Ad Creative Testing: How to Validate Campaign Concepts with Real Consumers

Dieter De Mesmaeker

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Articles

Customer Intelligence Strategy: Build One That Works

Alex de Hemptinne

"Man smiling while on a phone call, wearing a plaid shirt over a knit sweater, with three floating labels reading Insight Library, Traceability, and Cross-studies"

Articles

Customer Intelligence Management: How to Turn Research Into Reusable Infrastructure

Florian Hendrickx

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Articles

Best Practices for Storing Qualitative Consumer Research Data

Meg Gerli

Articles

8 Competitive Intelligence Best Practices: What Research-Led Teams Actually Deliver (And Where Most Programs Fall Short)

Dieter De Mesmaeker

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AI Customer Intelligence: 9 Best Practices for 2025

Alex de Hemptinne

"Woman smiling while putting in an earbud and holding a phone, with three floating labels reading Operational Data, Behavioral Metrics, and Customer Reasoni

Articles

AI Decision Intelligence: What Enterprise Teams Miss

Florian Hendrickx

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Articles

How to Gather Competitive Intelligence: 8 Research-Grade Methods (2026)

Meg Gerli

"Circular diagram showing four connected stages, Planning, Collection, Analysis, and Action, with a cursor clicking Action"

Articles

Competitive Intelligence Cycle: How to Run It End-to-End

Dieter De Mesmaeker

"Man in an orange jacket taking a selfie while adjusting an earbud, with three floating labels reading Governance, Traceability, and Human Oversight"

Articles

Market Intelligence Insights That Drive Decisions

Alex de Hemptinne

"Checked selection box labeled Use Cases with a cursor clicking it, surrounded by orange sparkle icons"

Articles

Consumer Research in Food & Beverage: 7 Use Cases for Faster Commercial Decisions

Florian Hendrickx

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Automotive Customer Intelligence: 8 Use Cases That Close The Evidence Gap

Meg Gerli

"Checked selection boxes labeled Traceability, Visibility, and Data Sources with a cursor clicking the last one, surrounded by orange sparkle icons"

Articles

Data-Driven Decision Making in Business: A Practical Framework

Dieter De Mesmaeker

"Woman smiling while using her phone outdoors, with a small bar chart icon and two floating labels reading Searchable Insights and Weekly Intelligence"

Articles

What Is Commercial Intelligence? (And How to Build It for Growth)

Alex de Hemptinne

"Woman with curly red hair smiling and resting her arm on headphones in an office setting, with two floating labels reading Sampling and Governance, and white sparkle icons"

Articles

Brand Health Tracking: Get the Why, Not Just the Number

Florian Hendrickx

"Connected diagram of five linked labels, Summary, Theme, Code, Quote, and Video Clip, on an orange to pink gradient background"

Articles

Synthetic Participants vs Real Participants: Why the Distinction Matters for Enterprise Research

Meg Gerli

Woman smiling on a phone call in an office setting, with two floating labels reading Baseline Behavior and Displacement Testing, and white sparkle icons"

Articles

Consumer Product Testing: Methods, Best Practices, and When AI Interviews Work Better

Dieter De Mesmaeker

"Three overlapping speech bubbles reading Define, Design, and Probe on an orange to pink gradient background, with a cursor clicking the Probe bubble and white sparkle icons"

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Beauty Market Research: How to Get Findings Before the Decision Closes

Alex de Hemptinne

"Man in an orange jacket taking a selfie while adjusting an earbud, with two floating labels reading Adaptive Probing and Traceability, and white sparkle icons"

Articles

Market Research in Financial Services: How Banks and Insurers Run Qualitative Studies at Scale

Florian Hendrickx

"Five stacked labels reading Recruitment, Scheduling, Moderation, Transcription, and Synthesis on an orange to pink gradient background, with a cursor clicking Synthesis and white sparkle icons"

Articles

UX Research at Enterprise Scale: How to Build Continuous Discovery Without Overloading Your Team

Meg Gerli

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Articles

Survey Fraud Detection: How to Detect Fake Participants and Protect Data Quality

Dieter De Mesmaeker

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Articles

Diary Studies in Qualitative Research: What They Are and When AI Interviews Outperform Them

Alex de Hemptinne

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Articles

AI In Market Research: A Framework for Insights Leaders

Florian Hendrickx

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15 Best Tools for Extracting Actionable Consumer Insights in 2026

Meg Gerli

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Articles

Market Research Automation: Agency vs. AI Platform vs. In-House

Dieter De Mesmaeker

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Articles

How to Choose a Tool for Customer Insight Discovery: A Framework for Insights Leaders

Alex de Hemptinne

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15 Best Insights Management Software for Enterprise Teams (2026)

Florian Hendrickx

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Articles

A Research Operations Guide to Consumer Research Panels

Meg Gerli

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Articles

12 Customer Intelligence Examples Companies Can Use to Inform Decisions

Dieter De Mesmaeker

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