Choosing a qualitative research platform in 2025 means more than comparing features—it’s about matching your team’s workflow, speed, and insight goals. This guide breaks down the differences between AI-led interviews, video survey tools, and human-moderated qual platforms, so you can find the best fit for delivering faster, deeper, and more actionable consumer insights.

Have you ever rushed—or even skipped—a round of concept testing? Too slow. Too expensive. Too “nice to have.” The deadline was just too close to consider it. The problem is, cutting corners here doesn’t just save time—it often sets you up for costly mistakes. From product concepts that miss the mark to packaging that fails to grab attention, skimping on validation can turn a promising launch into an expensive flop.

Jackman Reinvents needed rapid, people-first intelligence to inform a nationwide retail reinvention. Steve Nicosia chose Conveo to quickly uncover how Canadians’ evolving values, budgets and cultural pride shape store choice, before heading into quantitative research which would shape corporate strategy, store design and marketing communications. “Conveo turned raw stories into clear patterns overnight: fuel for faster, bolder, strategic insights” — Steve Nicosia, Senior Director of Research & Insights, Jackman Reinvents

We’ve rolled out one of our most requested features: top-down insights extractions. What used to take countless hours, is now automated by Conveo.

We spoke with 50 Americans — ages 18 to 61, an equal mix of men and women, and an equal mix Trump and Harris voters — about their views on presidential pardons and recent high-profile cases. Their perspectives shed light on why many believe the pardon power is ripe for reform. While some see the pardon as an essential corrective tool, others worry about how it can be misused.

Trusted by leaders like Unilever, Orange, Sanofi, and Google, YC Alumn Conveo is the first AI-powered research coworker, delivering deep customer insights in hours, not weeks.