NEWConveo raises $50M to build consumer understanding infrastructure.
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Before you prioritize features, understand what people actually care about

MaxDiff and Conjoint are excellent for ranking.

But they only work if your inputs (features, claims, benefits) reflect what people actually value. Conveo helps research teams identify the right things to test by capturing the real context, language, and drivers behind choice.

Book a 15-minute discovery call

Great choice models start with great inputs

MaxDiff & Conjoint

Attribute prioritization

Excellent

Exploratory research

Not designed for it

Emotional drivers

Abstract

Internal alignment

Needs interpretation

Speed to first insight

Slower (design + analysis)

Stakeholder engagement

Often buried in stats

Conveo

Attribute prioritization

Used after Conveo

Exploratory research

Built for it

Emotional drivers

Rich and expressed in voice

Internal alignment

Clear, quote-backed insights

Speed to first insight

Fast (setup to synthesis in days)

Stakeholder engagement

Easily shareable, story-led

Conveo improves the quality, clarity and credibility of what you test, and the confidence you have in your results.

Why Conveo comes first

Don’t test based on internal assumptions. Let your audience define the decision space.

Understand why people prefer one feature, message or benefit over another in their own words.

Use natural, participant-driven phrasing to design more relevant and resonant attribute lists.

Conveo creates early alignment around audience priorities before a single model is built.

Conveo interview with floating insights

What does this look like in practice?

Before Conveo

You test 10 features in a Conjoint

Realize two were irrelevant and one key element was missing

Go back, redesign, and lose time and credibility

With Conveo

Run 30–50 adaptive interviews

Learn what matters, what confuses, what gets ignored

Design a cleaner, sharper, more effective MaxDiff/Conjoint

Share qualitative insights alongside model results to build trust

Book a 15-minute discovery call

CPG, Food & Beverage

"We used Conveo after a quant study with 3 concepts and chose an entirely different version. We’re glad we did, and our customers too."

Pieter Vanpaemel

Head of Insights at Edgard & Cooper

When to use Conveo instead of, or before, MaxDiff or Conjoint

You’re exploring a new category, segment, or value proposition

You don’t yet have validated dimensions to test

You’re seeing confusing or low-confidence model output

You need fast insight for early decisions, before investing in quant

You want to bring stakeholders in earlier with clearer language and less math

Don’t guess what to model. Discover it.

Conveo helps you make MaxDiff and Conjoint more relevant, impactful and efficient, by ensuring you’re testing what truly matters.

Book a 15-minute discovery call