Conveo vs. Maxdiff & Conjoint

Before you prioritize features, understand what people 

actually care about

MaxDiff and Conjoint are excellent for ranking.

But they only work if your inputs (features, claims, benefits) reflect what people actually value. Conveo helps research teams identify the right things to test by capturing the real context, language, and drivers behind choice.

Great choice models start

with great inputs

Why teams trust Conveo to get their research right

Great choice models start

with great inputs

Attribute prioritization

Exploratory research

Emotional drivers

Internal alignment

Speed to first insight

Stakeholder engagement

MaxDiff & Conjoint
MaxDiff & Conjoint

Attribute prioritization

Excellent

Exploratory research

Not designed for it

Emotional drivers

Abstract

Internal alignment

Needs interpretation

Speed to first insight

Slower (design + analysis)

Stakeholder engagement

Often buried in stats

Resolution

Attribute prioritization

Used after Conveo

Exploratory research

Built for it

Emotional drivers

Rich and expressed in voice

Internal alignment

Clear, quote-backed insights

Speed to first insight

Fast (setup to synthesis in days)

Stakeholder engagement

Easily shareable, story-led

Conveo improves the quality, clarity and credibility of what you test — and the confidence you have in your results.

Why Conveo comes first

Find what actually matters before ranking it

Don’t test based on internal assumptions. Let your audience define the decision space.

Discover emotional and functional value drivers

Validate language and framing

Reduce rework and internal debate

Conveo interview with floating insights

Why Conveo comes first

Find what actually matters before ranking it

Don’t test based on internal assumptions. Let your audience define the decision space.

Discover emotional and functional value drivers

Validate language and framing

Reduce rework and internal debate

Conveo interview with floating insights

Why Conveo comes first

Find what actually matters before ranking it

Don’t test based on internal assumptions. Let your audience define the decision space.

Discover emotional and functional value drivers

Validate language and framing

Reduce rework and internal debate

Conveo interview with floating insights

What does this look like in practice?

What does this look like in practice?

Before Conveo

You test 10 features in a Conjoint

Realize two were irrelevant and one key element was missing

Go back, redesign, and lose time and credibility

With Conveo

With Conveo

With Conveo

Run 30–50 adaptive interviews

Learn what matters, what confuses, what gets ignored

Design a cleaner, sharper, more effective MaxDiff/Conjoint

Share qualitative insights alongside model results to build trust

CPG, Food & Beverage

"We used Conveo after a quant study with 3 concepts and chose an entirely different version. We’re glad we did, and our customers too."

Pieter Vanpaemel, Head of Insights at Edgard & Cooper

CPG, Food & Beverage

"We used Conveo after a quant study with 3 concepts and chose an entirely different version. We’re glad we did, and our customers too."

Pieter Vanpaemel, Head of Insights at Edgard & Cooper

CPG, Food & Beverage

"We used Conveo after a quant study with 3 concepts and chose an entirely different version. We’re glad we did, and our customers too."

Pieter Vanpaemel, Head of Insights at Edgard & Cooper

When to use Conveo instead of, or before, MaxDiff or Conjoint

When to use Conveo instead of, or before, MaxDiff or Conjoint

You’re exploring a new category, segment, or value proposition

You don’t yet have validated dimensions to test

You’re seeing confusing or low-confidence model output

You need fast insight for early decisions, before investing in quant

You want to bring stakeholders in earlier with clearer language and less math

Don’t guess what to model. Discover it.

Conveo helps you make MaxDiff and Conjoint more relevant, impactful and efficient — by ensuring you’re testing what truly matters.