Before you prioritize features, understand what people actually care about
MaxDiff and Conjoint are excellent for ranking.
But they only work if your inputs (features, claims, benefits) reflect what people actually value. Conveo helps research teams identify the right things to test by capturing the real context, language, and drivers behind choice.
Excellent
Not designed for it
Abstract
Needs interpretation
Slower (design + analysis)
Often buried in stats
Resolution
Used after Conveo
Built for it
Rich and expressed in voice
Clear, quote-backed insights
Fast (setup to synthesis in days)
Easily shareable, story-led
Conveo improves the quality, clarity and credibility of what you test — and the confidence you have in your results.
Before Conveo
You test 10 features in a Conjoint
Realize two were irrelevant and one key element was missing
Go back, redesign, and lose time and credibility
Run 30–50 adaptive interviews
Learn what matters, what confuses, what gets ignored
Design a cleaner, sharper, more effective MaxDiff/Conjoint
Share qualitative insights alongside model results to build trust
You’re exploring a new category, segment, or value proposition
You don’t yet have validated dimensions to test
You’re seeing confusing or low-confidence model output
You need fast insight for early decisions, before investing in quant
You want to bring stakeholders in earlier with clearer language and less math
Don’t guess what to model. Discover it.
Conveo helps you make MaxDiff and Conjoint more relevant, impactful and efficient — by ensuring you’re testing what truly matters.