Conveo vs. In-Depth Interviews (IDIs)

Same one-on-one depth. Zero scheduling, zero bottlenecks.

You don’t need to convince Karen that talking to people 1:1 reveals the richest insights. She’s been doing it for decades.

But in a world where timelines shrink and expectations grow, traditional IDIs aren’t always feasible. Conveo keeps the depth of in-depth interviews but removes the operational drag, inconsistency, and cost.

Why insight leaders are switching from IDIs to Conveo

Why insight leaders are switching from IDIs to Conveo

Why teams trust Conveo to get their research right

1:1 conversation depth

Scheduling overhead

Moderator consistency

Number of interviews

Analysis time

Cost per interview

Time to insight

Traditional IDIs
Traditional IDIs

1:1 conversation depth

High

Scheduling overhead

High (weeks)

Moderator consistency

Variable

Number of interviews

Limited by time/resources

Analysis time

Manual & heavy

Cost per interview

High (recruitment, moderation, analysis)

High (recruitment, moderation, analysis)

Time to insight

Slow (avg 3–4 weeks)

Resolution

1:1 conversation depth

High

Scheduling overhead

None (async, instant access)

Moderator consistency

Consistent across all interviews

Number of interviews

Easily scalable (10 to 1000+)

Analysis time

Instant synthesis with themes & quotes

Cost per interview

Low (no ops, no transcription fees)

Time to insight

Fast (2–4 days)

With Conveo, you still get voice, nuance, emotion, reflection, just without the bottlenecks.

Conveo is what IDIs would be if they were built today

No scheduling, no moderators

Conveo interviews are async and voice-led. Participants speak freely on their own time, while AI guides the flow based on their answers.

Every interview is consistent and adaptive

Instant access to synthesis

Scalable without loss of quality

Conveo is what IDIs would be if they were built today

No scheduling, no moderators

Conveo interviews are async and voice-led. Participants speak freely on their own time, while AI guides the flow based on their answers.

Every interview is consistent and adaptive

Instant access to synthesis

Scalable without loss of quality

Conveo is what IDIs would be if they were built today

No scheduling, no moderators

Conveo interviews are async and voice-led. Participants speak freely on their own time, while AI guides the flow based on their answers.

Every interview is consistent and adaptive

Instant access to synthesis

Scalable without loss of quality

What this looks like in practice

What this looks like in practice

In-Depth Interviews (IDIs)

Design script

Recruit 1:1

Schedule, reschedule

Conduct interview

Transcribe manually

Analyze line by line

Summarize by hand

Conveo

Conveo

Conveo

Set topic and objectives

Launch async voice-led interviews

Get instant transcripts, themes, and shareable insights

Scale, repeat, adapt — in hours, not weeks

CPG, Food & Beverage

"We used Conveo after a quant study with 3 concepts and chose an entirely different version. We’re glad we did, and our customers too."

Pieter Vanpaemel, Head of Insights at Edgard & Cooper

CPG, Food & Beverage

"We used Conveo after a quant study with 3 concepts and chose an entirely different version. We’re glad we did, and our customers too."

Pieter Vanpaemel, Head of Insights at Edgard & Cooper

CPG, Food & Beverage

"We used Conveo after a quant study with 3 concepts and chose an entirely different version. We’re glad we did, and our customers too."

Pieter Vanpaemel, Head of Insights at Edgard & Cooper

Conveo dashboard
Conveo dashboard
Conveo dashboard

When to use Conveo instead of IDIs

When to use Conveo instead of IDIs

You need qual insight fast, but don’t want to compromise on depth

You want to scale across personas, regions or concepts

You’re working with limited internal capacity or budget

You’re tired of the delay between interviews and actual synthesis

You want to bring consistent, quotable insight directly into business decisions

Still believe in the power of conversation? So do we.

That’s why Conveo is built to protect the essence of qualitative while eliminating the parts that hold you back. No scheduling. No variability. No bottlenecks.