NEWConveo raises $50M to build consumer understanding infrastructure.
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Same depth. More truth. No logistics.

Focus groups have long been the gold standard for exploring perception, emotion, and nuance.

But in today’s fast-moving world, getting 12 people in a room doesn’t scale and doesn’t always reveal what you need to know. Conveo delivers the same rich human insights at scale, without moderators, scheduling, or group bias.

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Why insight leaders are switching from IDIs to Conveo

Focus Groups

Emotional depth

Strong

Bias & social conformity

High risk

Setup time

Days

Ops complexity

High

Volume & scale

Limited (small N)

Analysis workload

Manual, time-consuming

Stakeholder sharing

Hard to summarize

Conveo

The modern way

Emotional depth

Strong (1:1 voice-led interviews)

Bias & social conformity

None (private, adaptive)

Setup time

Minutes

Ops complexity

None (automated, async)

Volume & scale

Flexible, from 10 to 1000+

Analysis workload

Instant AI-powered synthesis

Stakeholder sharing

Theme-based, quote-rich, ready to present

Same principles. Better execution. Conveo gives you everything you love about qual and nothing you don’t.

The truth doesn’t always surface in a room

Focus groups are valuable, but they come with trade-offs:

Dominant voices can skew the conversation

Participants perform for the group

Social desirability dilutes honesty

You get what people say, not always what they mean

Conveo solves these by creating private, adaptive 1:1 interviews: guided by AI, recorded in voice, and instantly synthesized.

What Conveo delivers that focus groups can’t

Participants open up more when they're not in a room full of strangers.

No need to choose just 2 locations or 3 segments due to budget. Run 10 groups worth of research in days.

No recruitment agencies. No moderators. No hotel catering bills.

Themes, tension points, quotes and emotional nuance ready to drop into your next deck.

What does this look like in practice?

Focus Group workflow

Brief moderator

Recruit 8 people per group

Book facility, wait weeks

Conduct sessions

Analyze and code

Transcribe manually

Share clips + notes

Conveo workflow

Set topic and audience

Launch adaptive interviews

Audio + transcripts + synthesis ready in 2–4 days

Share full insight package and no heavy lifting

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CPG, Food & Beverage

"We used Conveo after a quant study with 3 concepts and chose an entirely different version. We’re glad we did, and our customers too."

Pieter Vanpaemel

Head of Insights at Edgard & Cooper

Conveo dashboard

When to use Conveo instead of focus groups

You need qual insight fast, without compromising depth

You want to include more markets, audiences or variations

You’re tired of relying on small groups and moderator summaries

You need insights that translate clearly into business decisions

Your qualitative instincts are right. Conveo just makes them scalable.

You don’t have to give up what makes qual powerful. You just don’t need to wait three weeks and book a hotel to get it.

Book a 15-minute discovery call