Same depth. More truth. No logistics.
Focus groups have long been the gold standard for exploring perception, emotion, and nuance.
But in today’s fast-moving world, getting 12 people in a room doesn’t scale and doesn’t always reveal what you need to know. Conveo delivers the same rich human insights at scale, without moderators, scheduling, or group bias.
Strong
High risk
Weeks
High
Limited (small N)
Manual, time-consuming
Hard to summarize
Resolution
Strong (1:1 voice-led interviews)
None (private, adaptive)
Minutes
None (automated, async)
Flexible — from 10 to 1000+
Instant AI-powered synthesis
Theme-based, quote-rich, ready to present
Same principles. Better execution.
Conveo gives you everything you love about qual and nothing you don’t.
Focus groups are valuable, but they come with trade-offs:
Dominant voices can skew the conversation
Participants perform for the group
Social desirability dilutes honesty
You get what people say, not always what they mean
Conveo solves these by creating private, adaptive 1:1 interviews: guided by AI, recorded in voice, and instantly synthesized.
Focus Group workflow
Brief moderator
Recruit 8 people per group
Book facility, wait weeks
Conduct sessions
Analyze and code
Transcribe manually
Share clips + notes
Set topic and audience
Launch adaptive interviews
Audio + transcripts + synthesis ready in 2–4 days
Share full insight package and no heavy lifting
You need qual insight fast, without compromising depth
You want to include more markets, audiences or variations
You’re tired of relying on small groups and moderator summaries
You need insights that translate clearly into business decisions
Your qualitative instincts are right. Conveo just makes them scalable.
You don’t have to give up what makes qual powerful. You just don’t need to wait three weeks and book a hotel to get it.