Deep human insight without being in the field for three weeks
Ethnography is the gold standard for understanding real human behavior in context. But it’s slow, expensive, and hard to scale and it often delivers insight too late to influence fast-moving teams.
Conveo offers a new way to understand real people, in their own environment, in their own words without field visits, travel, or transcription fatigue.
Very high
Very high
Small (3–10 typical)
Low (dense, hard to share)
Resolution
Simple (fully digital)
2–4 days
Low
High
Conveo retains the depth of ethnographic work, but removes the overhead that holds it back.
You lose:
Travel costs and scheduling bottlenecks
50-page reports no one reads
Manual coding and scattered field notes
Months between research and action
you gain:
Fast, scalable access to real human stories
Instant synthesis and shareable outputs
More markets, more segments, more speed
Insights that land with stakeholders — not just researchers
Ethnography process
Recruit & screen
Travel + fieldwork
Observe, film, take notes
Transcribe, analyze manually
Share 70-slide deck three weeks later
Set topic, personas, goals
Launch adaptive voice-led interviews
Participants reflect in their own space
Get AI-generated themes, quotes, and insight structure
Share strategic learnings by the end of the week
You need context-rich understanding but can’t wait 6 weeks
You want to explore habits, routines, behaviors or emotional drivers
You’re testing messaging, product concepts, or value shifts in different cultures
You want to democratize qualitative insight and make it usable across teams
You need to scale learning across regions or segments without scaling ops
Ethnographic depth, reimagined for speed, scale, and strategy
Ethnography will always have a place. But when the business needs answers this month, not next quarte. Conveo gives you a faster, cleaner path to the same human truth.