Conveo vs. Ethnographies

Deep human insight without 

being in the field for three weeks

Ethnography is the gold standard for understanding real human behavior in context. But it’s slow, expensive, and hard to scale and it often delivers insight too late to influence fast-moving teams.

Conveo offers a new way to understand real people, in their own environment, in their own words without field visits, travel, or transcription fatigue.

Why research teams are modernizing ethnography

with Conveo

Why research teams are modernizing ethnography

with Conveo

Why teams trust Conveo to get their research right

Naturalistic insight

Observational access

Setup and logistics

Time to insight

Cost per participant

Sample size

Emotional depth

Business usability

Traditional Ethnography
Traditional Ethnography

Naturalistic insight

Very high

Observational access

High

High

Setup and logistics

Complex

Complex

Time to insight

Weeks to months

Weeks to months

Cost per participant

Very high

Sample size

Small (3–10 typical)

Emotional depth

High

High

Business usability

Low (dense, hard to share)

Resolution

Naturalistic insight

High (1:1 reflective voice interviews)

High (1:1 reflective voice interviews)

Observational access

Moderate (self-reported behavior + context)

Moderate (self-reported behavior + context)

Setup and logistics

Simple (fully digital)

Time to insight

2–4 days

Cost per participant

Low

Sample size

Flexible (10 to 1000+)

Flexible (10 to 1000+)

Emotional depth

High

Business usability

High (quotes, themes, ready for decks)

High (quotes, themes, ready for decks)

Conveo retains the depth of ethnographic work, but removes the overhead that holds it back.

Why behavioral qual + 

AI changes the game

Why behavioral qual + 

AI changes the game

You lose:

Travel costs and scheduling bottlenecks

50-page reports no one reads

Manual coding and scattered field notes

Months between research and action

you gain:

Fast, scalable access to real human stories

Instant synthesis and shareable outputs

More markets, more segments, more speed

Insights that land with stakeholders — not just researchers

What Conveo delivers instead of field immersion

Self-reflective narratives captured in real time

Conveo interviews guide people to talk through their behavior, motivations, habits, and routines in their own space, in their own voice.

Emotional and cultural context — without the camera crew

Flexible depth, global scale

Synthesis that doesn’t bury insight

What Conveo delivers instead of field immersion

Self-reflective narratives captured in real time

Conveo interviews guide people to talk through their behavior, motivations, habits, and routines in their own space, in their own voice.

Emotional and cultural context — without the camera crew

Flexible depth, global scale

Synthesis that doesn’t bury insight

What Conveo delivers instead of field immersion

Self-reflective narratives captured in real time

Conveo interviews guide people to talk through their behavior, motivations, habits, and routines in their own space, in their own voice.

Emotional and cultural context — without the camera crew

Flexible depth, global scale

Synthesis that doesn’t bury insight

What this looks like in practice

What this looks like in practice

Ethnography process

Recruit & screen

Travel + fieldwork

Observe, film, take notes

Transcribe, analyze manually

Share 70-slide deck three weeks later

Conveo process

Conveo process

Conveo process

Set topic, personas, goals

Launch adaptive voice-led interviews

Participants reflect in their own space

Get AI-generated themes, quotes, and insight structure

Share strategic learnings by the end of the week

CPG, Food & Beverage

"We used Conveo after a quant study with 3 concepts and chose an entirely different version. We’re glad we did, and our customers too."

Pieter Vanpaemel, Head of Insights at Edgard & Cooper

CPG, Food & Beverage

"We used Conveo after a quant study with 3 concepts and chose an entirely different version. We’re glad we did, and our customers too."

Pieter Vanpaemel, Head of Insights at Edgard & Cooper

CPG, Food & Beverage

"We used Conveo after a quant study with 3 concepts and chose an entirely different version. We’re glad we did, and our customers too."

Pieter Vanpaemel, Head of Insights at Edgard & Cooper

Conveo dashboard
Conveo dashboard
Conveo dashboard

When to use Conveo instead of ethnography

When to use Conveo instead of ethnography

You need context-rich understanding but can’t wait 6 weeks

You want to explore habits, routines, behaviors or emotional drivers

You’re testing messaging, product concepts, or value shifts in different cultures

You want to democratize qualitative insight and make it usable across teams

You need to scale learning across regions or segments without scaling ops

Ethnographic depth, reimagined for speed, scale, and strategy

Ethnography will always have a place. But when the business needs answers this month, not next quarte. Conveo gives you a faster, cleaner path to the same human truth.