NEWConveo raises $50M to build consumer understanding infrastructure.
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Deep human insight without being in the field for three weeks

Ethnography is the gold standard for understanding real human behavior in context. But it’s slow, expensive, and hard to scale and it often delivers insight too late to influence fast-moving teams.

Conveo offers a new way to understand real people, in their own environment, in their own words without field visits, travel, or transcription fatigue.

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Why research teams are modernizing ethnography with Conveo

Traditional Ethnography

Naturalistic insight

Very high

Observational access

High

Setup and logistics

Complex

Time to insight

Weeks to months

Cost per participant

Very high

Sample size

Small (3–10 typical)

Emotional depth

High

Business usability

Low (dense, hard to share)

Conveo

The modern way

Naturalistic insight

High (1:1 reflective voice interviews)

Observational access

Moderate (self-reported behavior + context)

Setup and logistics

Simple (fully digital)

Time to insight

2–4 days

Cost per participant

Low

Sample size

Flexible (10 to 1000+)

Emotional depth

High

Business usability

High (quotes, themes, ready for decks)

Conveo retains the depth of ethnographic work, but removes the overhead that holds it back.

Why behavioral qual with AI changes the game

You lose:

Travel costs and scheduling bottlenecks

50-page reports no one reads

Manual coding and scattered field notes

Months between research and action

you gain:

Fast, scalable access to real human stories

Instant synthesis and shareable outputs

More markets, more segments, more speed

Insights that land with stakeholders, not just researchers

What Conveo delivers instead of field immersion

Conveo interviews guide people to talk through their behavior, motivations, habits, and routines in their own space, in their own voice.

Capture tension points, language patterns, belief systems, and values without physical observation.

Run dozens or hundreds of “mini-ethnographies” asynchronously, without losing depth and without flying a team around the world.

Instead of 80 hours of footage and note transcripts, Conveo gives you themes, quotes, friction points, and stakeholder-ready narratives in a few clicks.

What this looks like in practice

Ethnography process

Recruit & screen

Travel + fieldwork

Observe, film, take notes

Transcribe, analyze manually

Share 70-slide deck three weeks later

Conveo process

Set topic, personas, goals

Launch adaptive voice-led interviews

Participants reflect in their own space

Get AI-generated themes, quotes, and insight structure

Share strategic learnings by the end of the week

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CPG, Food & Beverage

"We used Conveo after a quant study with 3 concepts and chose an entirely different version. We’re glad we did, and our customers too."

Pieter Vanpaemel

Head of Insights at Edgard & Cooper

Conveo dashboard

When to use Conveo instead of ethnography

You need context-rich understanding but can’t wait 6 weeks

You want to explore habits, routines, behaviors or emotional drivers

You’re testing messaging, product concepts, or value shifts in different cultures

You want to democratize qualitative insight and make it usable across teams

You need to scale learning across regions or segments without scaling ops

Ethnographic depth, reimagined for speed, scale, and strategy

Ethnography will always have a place. But when the business needs answers this month, not next quarte. Conveo gives you a faster, cleaner path to the same human truth.

Book a 15-minute discovery call