Conveo vs. brand trackers

When you need more than scores: you need stories that drive decisions

Brand trackers show you what’s changing. Conveo helps you understand why.

Research leaders use Conveo to unlock the real voice behind the numbers so they can guide strategy, not just report on sentiment.

Trackers measure 

the movement.

Trackers measure 

the movement.

Long-term brand equity

Rich human context

Speed to insight

Storytelling & persuasion

Campaign feedback loops

Visibility across teams

Brand Trackers
Brand Trackers

Long-term brand equity

Strong

Rich human context

Missing

Speed to insight

Slow, periodic

Storytelling & persuasion

Limited

Campaign feedback loops

Delayed

Visibility across teams

Low (slides buried in decks)

Resolution

Long-term brand equity

Complementary

Rich human context

Core strength

Speed to insight

Fast, flexible

Storytelling & persuasion

High-impact quotes & synthesis

Campaign feedback loops

Immediate, direct response

Visibility across teams

High (insights that travel fast)

Trackers show the curve.

Conveo shows the cause.

Why senior insights teams are layering Conveo on top of trackers.

Add meaning to movement

If the score drops, what happened? Conveo gets you real voice-of-customer explanation, fast and in their own language.

Turn feedback into opportunity

Get immediate campaign reactions

Arm your team with quotes, not just charts

Why senior insights teams are layering Conveo on top of trackers.

Add meaning to movement

If the score drops, what happened? Conveo gets you real voice-of-customer explanation, fast and in their own language.

Turn feedback into opportunity

Get immediate campaign reactions

Arm your team with quotes, not just charts

Why senior insights teams are layering Conveo on top of trackers.

Add meaning to movement

If the score drops, what happened? Conveo gets you real voice-of-customer explanation, fast and in their own language.

Turn feedback into opportunity

Get immediate campaign reactions

Arm your team with quotes, not just charts

What does this look like in practice?

What does this look like in practice?

Before Conveo

Tracker signals a 4pt brand drop

Weeks spent aligning internally on next steps

Lack of clear, actionable explanation

With Conveo

With Conveo

With Conveo

Launch 30–50 voice-led interviews

Identify key narratives, confusion points or unmet expectations

Share stakeholder-ready insights with direct quotes — in days

CPG, Food & Beverage

"We used Conveo after a quant study with 3 concepts and chose an entirely different version. We’re glad we did, and our customers too."

Pieter Vanpaemel, Head of Insights at Edgard & Cooper

CPG, Food & Beverage

"We used Conveo after a quant study with 3 concepts and chose an entirely different version. We’re glad we did, and our customers too."

Pieter Vanpaemel, Head of Insights at Edgard & Cooper

CPG, Food & Beverage

"We used Conveo after a quant study with 3 concepts and chose an entirely different version. We’re glad we did, and our customers too."

Pieter Vanpaemel, Head of Insights at Edgard & Cooper

When to use Conveo instead of, or alongside, your tracker

When to use Conveo instead of, or alongside, your tracker

A campaign underperforms and you need answers fast

You notice a shift in brand perception but don’t know what’s behind it

You want deeper qualitative input to reframe positioning or messaging

You need insights that are easily shared across product, comms and leadership

Rethink your brand learning system

Trackers keep you grounded in trendlines. Conveo gives you the language, emotion, and detail that make those trends actionable.