Conveo vs. brand trackers

When you need more than scores: you need stories that drive decisions

Brand trackers show you what’s changing. Conveo helps you understand why.

Research leaders use Conveo to unlock the real voice behind the numbers so they can guide strategy, not just report on sentiment.

Trackers measure 

the movement.

Why teams trust Conveo to get their research right

Trackers measure 

the movement.

Long-term brand equity

Rich human context

Speed to insight

Storytelling & persuasion

Campaign feedback loops

Visibility across teams

Brand Trackers

Long-term brand equity

Strong

Rich human context

Missing

Speed to insight

Slow, periodic

Storytelling & persuasion

Limited

Campaign feedback loops

Delayed

Visibility across teams

Low (slides buried in decks)

Resolution

Long-term brand equity

Complementary

Rich human context

Core strength

Speed to insight

Fast, flexible

Storytelling & persuasion

High-impact quotes & synthesis

Campaign feedback loops

Immediate, direct response

Visibility across teams

High (insights that travel fast)

Trackers show the curve.

Conveo shows the cause.

From data collection to decision support

Voice-led interviews

Conversations adapt in real-time, surfacing the motivations and context behind every answer.

Automated synthesis

Stakeholder-ready outputs

From data collection to decision support

Voice-led interviews

Conversations adapt in real-time, surfacing the motivations and context behind every answer.

Automated synthesis

Stakeholder-ready outputs

From data collection to decision support

Voice-led interviews

Conversations adapt in real-time, surfacing the motivations and context behind every answer.

Automated synthesis

Stakeholder-ready outputs

The speed of business has gotten faster. You can’t always run qual everywhere you want to. Conveo helps do that. And that’s awesome.

Sarah Snudden

Head of Customer Insights

2 weeks to 2 days,
How Conveo works.

Design

Recruit

Interview

Analyze

Tell your story

AI-powered design

Share your business objectives or upload a research brief. Your AI coworker drafts a top-notch interview guide. It’s easier than briefing an agency.

30

minutes

That’s all it takes to start interviewing

No expertise

Share your goals, AI does the rest

Design

Recruit

Interview

Analyze

Tell your story

AI-powered design

Share your business objectives or upload a research brief. Your AI coworker drafts a top-notch interview guide. It’s easier than briefing an agency.

30

minutes

That’s all it takes to start interviewing

No expertise

Share your goals, AI does the rest

Design

Recruit

Interview

Analyze

Tell your story

AI-powered design

Share your business objectives or upload a research brief. Your AI coworker drafts a top-notch interview guide. It’s easier than briefing an agency.

30

minutes

That’s all it takes to start interviewing

No expertise

Share your goals, AI does the rest

Consumer Packaged Goods (CPG)

Habit & Routine Discovery

Conveo helped us uncover exactly how and when our products became daily essentials. We now build habits, not just products.

Stakeholder engagement increased

+35%

Time to first insight cut

75%

Cost per validated insight down

-60%

Internal visibility for research teams

+100%

“But we already use surveys”

“But we already use surveys”

Great. Keep them.

Conveo is not a replacement, it’s the missing layer that makes your research system faster, deeper, and more persuasive.

Use Conveo when:

You’re exploring a new segment, market or message

You want to go deeper before launching a survey

You need to deliver insight quickly, without adding operational complexity

You want to influence decisions — not just report on them

This is your opportunity to lead that evolution.

Conveo runs async video and voice interviews, moderated by AI and built for research teams. Real human insight. Zero chaos.

© Conveo 2025

Conveo runs async video and voice interviews, moderated by AI and built for research teams. Real human insight. Zero chaos.

© Conveo 2025

Conveo runs async video and voice interviews, moderated by AI and built for research teams. Real human insight. Zero chaos.

© Conveo 2025