Conveo vs. IHUT’s

Capture product experience in their own words without managing boxes, couriers, or diaries

IHUTs are great for testing how people interact with a product in real life. But they’re expensive, logistically complex, and often slow to deliver clear insight.

Conveo gives you the same post-use feedback in participants’ own voices with zero operational burden.

Why research teams are replacing or augmenting IHUTs with Conveo

Why research teams are replacing or augmenting IHUTs with Conveo

Why teams trust Conveo to get their research right

Real-life usage context

Operational complexity

Feedback quality

Speed to insight

Analysis workload

Cost per participant

Internal shareability

In-Home Visits
In-Home Visits

Real-life usage context

High

Operational complexity

Very high (shipping, tracking, follow-up)

Very high (shipping, tracking, follow-up)

Feedback quality

Mixed (structured diaries or rushed surveys)

Mixed (structured diaries or rushed surveys)

Speed to insight

Weeks

Analysis workload

High

Cost per participant

High

High

Internal shareability

Often buried in diaries

Resolution

Real-life usage context

High (post-experience feedback)

High (post-experience feedback)

Operational complexity

None (fully async, zero logistics)

Feedback quality

Rich, emotional voice interviews

Speed to insight

2–4 days

Analysis workload

Automated synthesis with quotes & themes

Automated synthesis with quotes & themes

Cost per participant

Low

Internal shareability

Easy-to-share insights, clips, summaries

Easy-to-share insights, clips, summaries

With Conveo, you capture how the product fits into people’s lives without managing how it gets into their homes.

Rethink what product usage feedback can look like

Capture post-use reactions with more honesty

Instead of scripted forms or survey grids, participants reflect in their own words, sharing experiences, emotions, and reactions freely.

No need to manage logistics

Go beyond surface likes/dislikes

Scale feedback across markets and segments

Conveo interview with floating insights

Rethink what product usage feedback can look like

Capture post-use reactions with more honesty

Instead of scripted forms or survey grids, participants reflect in their own words, sharing experiences, emotions, and reactions freely.

No need to manage logistics

Go beyond surface likes/dislikes

Scale feedback across markets and segments

Conveo interview with floating insights

Rethink what product usage feedback can look like

Capture post-use reactions with more honesty

Instead of scripted forms or survey grids, participants reflect in their own words, sharing experiences, emotions, and reactions freely.

No need to manage logistics

Go beyond surface likes/dislikes

Scale feedback across markets and segments

Conveo interview with floating insights

How this plays out

How this plays out

With IHUT

Recruit participants

Ship products

Wait for usage window

Manage follow-up via surveys or phone

Transcribe and analyze manually

Hope the diary data holds up

Conveo Workflow

Conveo Workflow

Conveo Workflow

Identify the usage scenario or sample group

Launch structured voice-led interviews post-use

Get clear, deep, quote-backed feedback within 72 hours

Share ready-to-go themes and insight decks across teams

CPG, Food & Beverage

"We used Conveo after a quant study with 3 concepts and chose an entirely different version. We’re glad we did, and our customers too."

Pieter Vanpaemel, Head of Insights at Edgard & Cooper

CPG, Food & Beverage

"We used Conveo after a quant study with 3 concepts and chose an entirely different version. We’re glad we did, and our customers too."

Pieter Vanpaemel, Head of Insights at Edgard & Cooper

CPG, Food & Beverage

"We used Conveo after a quant study with 3 concepts and chose an entirely different version. We’re glad we did, and our customers too."

Pieter Vanpaemel, Head of Insights at Edgard & Cooper

Conveo dashboard
Conveo dashboard
Conveo dashboard

When to use Conveo instead of (or alongside) IHUTs

When to use Conveo instead of (or alongside) IHUTs

You’ve already placed products and need post-use feedback fast

You’re testing concepts, messages or packaging before wide distribution

You want deeper emotional understanding than survey grids or diaries allow

You need speed and clarity without shipping or tracking

You want to democratize insights across product, brand and marketing teams

Product experience research, without the operational mess

Conveo captures what matters: How people feel, what they remember, and what they’d change — in their own words, with zero logistical overhead.