Capture product experience in their own words without managing boxes, couriers, or diaries
IHUTs are great for testing how people interact with a product in real life. But they’re expensive, logistically complex, and often slow to deliver clear insight.
Conveo gives you the same post-use feedback in participants’ own voices with zero operational burden.
Why research teams are replacing or augmenting IHUTs with Conveo
Real-life usage context
Operational complexity
Feedback quality
Speed to insight
Analysis workload
Cost per participant
Internal shareability
In-Home Visits
Real-life usage context
High
Operational complexity
Very high (shipping, tracking, follow-up)
Feedback quality
Mixed (structured diaries or rushed surveys)
Speed to insight
Weeks
Analysis workload
High
Cost per participant
High
Internal shareability
Often buried in diaries


The modern way
Real-life usage context
High (post-experience feedback)
Operational complexity
None (fully async, zero logistics)
Feedback quality
Rich, emotional voice interviews
Speed to insight
2–4 days
Analysis workload
Automated synthesis with quotes & themes
Cost per participant
Low
Internal shareability
Easy-to-share insights, clips, summaries
With Conveo, you capture how the product fits into people’s lives without managing how it gets into their homes.
Rethink what product usage feedback can look like
Instead of scripted forms or survey grids, participants reflect in their own words, sharing experiences, emotions, and reactions freely.
Whether you’ve distributed product samples already or you're referencing an owned experience Conveo can collect structured, voice-based feedback without the operational headache.
Understand friction points, routines, moments of delight or hesitation and get direct quotes that show how your product fits into real life.
Run dozens or hundreds of interviews in parallel. No agencies, no recontacts, no tracking spreadsheets.

How this plays out
With IHUT
Recruit participants
Ship products
Wait for usage window
Manage follow-up via surveys or phone
Transcribe and analyze manually
Hope the diary data holds up

Conveo Workflow
Identify the usage scenario or sample group
Launch structured voice-led interviews post-use
Get clear, deep, quote-backed feedback within 72 hours
Share ready-to-go themes and insight decks across teams
CPG, Food & Beverage

"We used Conveo after a quant study with 3 concepts and chose an entirely different version. We’re glad we did, and our customers too."
Pieter Vanpaemel
Head of Insights at Edgard & Cooper

When to use Conveo instead of (or alongside) IHUTs
You’ve already placed products and need post-use feedback fast
You’re testing concepts, messages or packaging before wide distribution
You want deeper emotional understanding than survey grids or diaries allow
You need speed and clarity without shipping or tracking
You want to democratize insights across product, brand and marketing teams
Product experience research, without the operational mess
Conveo captures what matters: How people feel, what they remember, and what they’d change, in their own words, with zero logistical overhead.


