Brand Positioning & Equity Insight

Clarity on your brand, straight from the people who matter

Go beyond metrics. Hear how real people perceive your brand, assets, and messaging in their own words, with emotional depth. Understand what sticks, what needs work, and how to build a brand that actually lives in hearts and minds. Strengthen your brand's positioning and equity with Conveo's AI-led interviews.

Start testing smarter Try an interview

Most brand perception insights are too slow, too shallow, or too generic. Brand trackers tell you what, but not why. Surveys give scores, not stories. Focus groups show opinions, but not emotional resonance. And without clarity on how your brand feels to people, you’re flying blind: wasting creative energy, missing traction, and struggling to differentiate. That’s how positioning stays fuzzy. Brand equity gets diluted. And great ideas never fully land.

Conveo changes the game.

Conveo lets you hear and see how people truly experience your brand. Our AI-led video interviews uncover consumer perception through language, emotion, associations, and reactions. In real time, at real scale.

Real consumer language

Learn how your audience talks about your brand naturally.

Emotional resonance

Capture the feelings, not just the feedback.

Live feedback loops

Refine brand assets and positioning with every test and iteration.

how it works

Define your brand objective

Choose your audience

Launch AI video interviews

Get instant clarity

Align your team

Try an interview

Define your brand objective

Equity, perception, assets, stretch potential...

Choose your audience

Customers, prospects, or specific segments.

Launch AI video interviews

Collect hundreds of real, expressive voices.

Get instant clarity

Emotional cues, word clouds, top quotes, and brand sentiment analysis breakdowns.

Align your team

Share reels, themes, and clips that build alignment and conviction.

Why teams trust Conveo to get their research right

Before Conveo

One-off brand trackers with no qualitative depth

Scores that show what shifted, but not why

Months between measurement cycles

Small focus groups that miss segment differences

Flat reports that don't travel beyond the insights team

Limited budget means limited brand reads

Static decks that sit in a folder

With Conveo

Continuous brand pulse with emotional context

Understand why perception moves and what drives it

Brand reads in days, not quarters

Hundreds of voices across audiences, markets, and segments

Shareable quote reels, themes, and sentiment maps

Test more positioning angles, more often, at lower cost

Ask follow-up questions across studies via Talk-To-Your-Data

Book a demo Discover Conveo

Consumer Packaged Goods (CPG)

Brand Relaunch Insight

Conveo showed us exactly what made our customers excited about the rebrand and what didn’t. We adjusted messaging immediately and nailed the launch.

Lower research spend

75%

More markets tested simultaneously

5x

Weeks saved by replacing slow qual with instant feedback

6

A confident rebrand, shaped by emotion and clarity.

Book a demo

Who it’s for

Marketers having a conversation with each other

For brand & marketing teams

Find the language, look, and feel that really resonates

used by

Insights team having a conversation with eachother behind their laptops

For insights teams

For insights teams → Run brand equity studies with context, emotion, and speed

used by

Company meeting for product & innovation

For innovation teams

Validate new brand directions before going to market

used by

What can you test with Conveo?

Brand equity & value perception

Asset strength (logos, visuals, tone, claims...)

NPS & loyalty drivers

Positioning validation

Brand stretching potential

Brand fit across audiences or regions

Key message recall & distinctiveness

Competitive brand mapping

Pre-launch brand testing

Conveo brings emotion, nuance, and language into brand strategy and turns ‘fuzziness’ into clarity.

Build a brand that lives in minds and hearts

With Conveo, you don’t just test what people notice. You uncover what they feel, remember, and love. Because the strongest brands aren’t just known: they’re understood.

Book a walkthrough Try an interview

Clarity on your brand, straight from the people who matter

Conveo changes the game.

Why teams trust Conveo to get their research right

Conveo showed us exactly what made our customers excited about the rebrand and what didn’t. We adjusted messaging immediately and nailed the launch.

Who it’s for

What can you test with Conveo?

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Build a brand that lives in minds and hearts