Brand Positioning & Equity Insight

Clarity on your brand, straight from the people who matter

Go beyond metrics. Hear how real people perceive your brand, assets, and messaging in their own words, with emotional depth. Understand what sticks, what needs work, and how to build a brand that actually lives in hearts and minds.

Conveo changes the game.

Why teams trust Conveo to get their research right

Conveo lets you hear and see how people truly experience your brand. Our AI-led video interviews uncover language, emotion, associations, and reactions in real time, at real scale.

Real consumer language

Learn how your audience talks about your brand naturally.

Emotional resonance

Capture the feelings, not just the feedback.

Live feedback loops

Refine brand assets and positioning with every test and iteration.

Define your brand objective

Equity, perception, assets, stretch potential...

Choose your audience

Customers, prospects, or specific segments.

Launch AI video interviews

Collect hundreds of real, expressive voices.

Get instant clarity

Emotional cues, word clouds, top quotes, and sentiment breakdowns.

Align your team

Share reels, themes, and clips that build alignment and conviction.

Why teams trust Conveo to get their research right

Why teams trust Conveo to get their research right

Why teams trust Conveo to get their research right

Before Conveo

One-off concept tests

Pass/fail results with little learning

Ideas tested once, then discarded

Manual interviews and shallow analysis

Feedback gets buried in PDFs

Limited budget = limited testing

Static reports and long analysis cycles

With Conveo

With Conveo

With Conveo

Continuous iteration and optimization

Understand why concepts work and how to improve them

Re-test improved versions down the funnel

100+ AI-led interviews across segments with emotional depth

Talk-To-Your-Data: ask questions, compare rounds, uncover patterns

Test more ideas, more often — with less resource strain

Highlight reels, emotional drivers, and auto-tagged insights in hours

Consumer Packaged Goods (CPG)

Brand Relaunch Insight

Conveo showed us exactly what made our customers excited about the rebrand and what didn’t. We adjusted messaging immediately and nailed the launch.
Conveo showed us exactly what made our customers excited about the rebrand and what didn’t. We adjusted messaging immediately and nailed the launch.

Lower research spend

75%

More markets tested simultaneously

5x

Weeks saved by replacing slow qual with instant feedback

6

A confident rebrand, shaped by emotion and clarity.

Who it’s for

Who it’s for

Why teams trust Conveo to get their research right

For brand & marketing teams

Find the language, look, and feel that really resonates

used by

For insights teams

For insights teams → Run brand equity studies with context, emotion, and speed

used by

For innovation teams

Validate new brand directions before going to market

used by

What can you test

with Conveo?

Brand equity & value perception

Asset strength (logos, visuals, tone, claims...)

NPS & loyalty drivers

Positioning validation

Brand stretching potential

Brand fit across audiences or regions

Key message recall & distinctiveness

Competitive brand mapping

Pre-launch brand testing

Conveo brings emotion, nuance, and language into brand strategy

and turns ‘fuzziness’ into clarity.

Related articles.

Build a brand that lives in minds — and hearts

With Conveo, you don’t just test what people notice. You uncover what they feel, remember, and love. Because the strongest brands aren’t just known — they’re understood.

Conveo runs async video and voice interviews, moderated by AI and built for research teams. Real human insight. Zero chaos.

© Conveo 2025

Conveo runs async video and voice interviews, moderated by AI and built for research teams. Real human insight. Zero chaos.

© Conveo 2025

Conveo runs async video and voice interviews, moderated by AI and built for research teams. Real human insight. Zero chaos.

© Conveo 2025