Show every participant your stimuli in their own language

Test one snack concept in Spain, France and Italy and the pack has to read right in each language, down to a slogan the brand team will not let anyone paraphrase. The usual options were a separate study per language, which splits your sample and your analysis, or one version for everyone, which asks half your participants to picture a pack they will never see on a shelf.

Localized stimuli, how it works and what it changes, no sound needed.

How it works

• Add your stimulus as usual. Upload the default version of the image or video, or build a randomized concept set.

• Add a version per language. Click Add translations on the asset card, or the globe icon on a randomized stimulus row, pick a language and upload that version.

• Conveo matches it during the interview. Each participant sees the version for the language they chose for the interview. If there is no version for that language, they see the default.

• Question text can follow. Parameter values, such as a brand name or tagline placed into a question, can be translated per language too, by hand or with Generate translations.

Your test design holds in every market

Conveo picks which variant a participant sees before it applies their language. Randomized, monadic and sequential monadic designs balance exposure the same way in every language, and all the interviews stay in one study, ready to compare.

Research teams asked for it in four situations

These come from teams we work with in consumer goods, food and drink, pharma, media and streaming, telecom, travel and market research agencies. We kept them anonymous.

• One ad or concept in several markets. The same idea, translated, tested in each country without rebuilding the study.

• Local names, packs and titles. Product names, packs and on-screen titles differ by market, so each participant needs the version they would see where they live.

• One study instead of one per country. Teams that used to set up a study per market wanted a single setup and a single dataset.

• Markets with more than one language. Participants pick English or Spanish, Dutch or French, and the stimulus follows their choice.

What this means for your research

A multi-market study can run as one study, with stimulus that looks local to every participant and results that sit together for the cross-market read you planned.

Some limits to know. You supply each language version: Conveo does not translate images or videos. Versions follow the interview language, so two markets that share a language see the same version. A missing version falls back to the default, so upload every language for every variant before fieldwork starts. Adding versions mid-study is possible, but not recommended.

Read the stimuli guide to set up localized assets.