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Key Concepts Explained

Thematic Analysis: This is where Conveo’s AI automatically identifies and organizes the main insights from all your interviews based on your research objectives. Think of it as having an expert researcher review all your data and highlight the most important patterns and findings for you. Research Objectives: These are the specific questions or goals you set for your study. The AI groups insights under each objective, making it easy to see what you learned about each area you were investigating. Quote Reels: These are curated collections of participant quotes that support each insight. They’re like highlight reels that show real participant voices backing up the AI’s findings, giving you proof and context for every conclusion.

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Pro Tips

  • Double-click for deep dives: Click any insight card to get a detailed breakdown with all supporting quotes, charts, and the full quote reel for that specific finding.
  • Adjust quote timing: Use the crop and expand features to fine-tune where video quotes start and end. This helps you get the perfect soundbite that captures the complete thought.
  • Heart your favorites: Use the heart button to save important insights to your favorites page for easy access later when creating reports or presentations.
  • Regenerate for variety: If a quote reel doesn’t feel quite right, use the regenerate button to get a fresh selection of supporting quotes for the same insight.

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Quick Reference

Insight Card Actions:
  • Heart icon: Add to favorites
  • Download: Export quote reel
  • Hide: Remove from view
  • Double-click: Open detailed view
Quote Management:
  • Download individual quotes
  • Crop/expand timing
  • Jump to original interview moment
  • Hide unwanted quotes
Automatic Features:
  • AI generates quantitative charts from qualitative mentions
  • Visual recognition picks up brands/objects in videos
  • All quotes link back to exact interview timestamps

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Complete Written Guide

If you prefer to read or want a reference, here’s the complete step-by-step process:

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Step 1: Access Thematic Analysis

Navigate to the “Insights” section in your left sidebar and select “Thematic Analysis.” You’ll see a dashboard with insight cards organized by your research objectives.

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Step 2: Review Insight Cards

Each card shows:
  • Title: The main insight discovered
  • Summary: A brief explanation of what this means
  • Quote reel preview: Supporting participant voices
  • Action buttons: Heart, download, and hide options

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Step 3: Explore Individual Insights

Double-click any insight card to open the detailed view, which includes:
  • Complete quote reel: All supporting participant quotes
  • Insight summary: Detailed explanation you can edit manually
  • Quantitative charts: AI-generated visualizations based on participant mentions
  • Individual quotes: Separate video clips that make up the quote reel

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Step 4: Manage Your Quote Collection

For each quote, you can:
  1. Download the video clip for external use
  2. Hide quotes that don’t fit your needs
  3. Crop or expand timing by adjusting start and end times
  4. Jump to source by double-clicking to see the full interview context

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Step 5: Utilize AI-Generated Charts

Review the quantitative visualizations that show:
  • Brand mentions and frequency
  • Product preferences
  • Behavioral patterns
  • Any other countable elements AI detected

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Best Practices

Before You Start:
  • Review your research objectives to understand how insights are organized
  • Have a clear sense of what you’re looking for to better evaluate AI findings
  • Plan how you’ll use the insights (reports, presentations, further research)
While Working:
  • Heart insights that strongly support your hypothesis or reveal surprising findings
  • Use the detailed view to understand the full context behind each insight
  • Adjust quote timing to capture complete thoughts rather than partial sentences
  • Check the source interviews when quotes seem unclear or out of context
Quality Control:
  • Cross-reference AI insights with your own observations during interviews
  • Pay attention to the supporting quotes - they validate whether the AI correctly interpreted responses
  • Consider the recommended follow-ups as opportunities to strengthen your research, not mandatory next steps
Anything missing? Let us know at [email protected] and we’ll help you out!