Conveo MaxDiff.
Understand the why behind the choice.
MaxDiff has always been a quant approach that's excelled at understanding the ranking, but it's lacked a nuance that helps researchers understand the reasoning behind the choices.
See the new Conveo MaxDiff in context in our report below, with video highlights and interractive charts.
How does MaxDiff work in Conveo?
Add a MaxDiff question to any topic guide. Participants complete the ranking the same way they would in any standard MaxDiff study. After the ranking, participants are invited to explain their choices on video. The result is preference data and reasoning from the same participants, in a single study.
In your analysis, the preference ranking sits alongside your qualitative themes and quotes, ready to use together.
What this means for your research
For the first time, researchers can run MaxDiff and come away with both the preference ranking and the reasoning behind it — from the same participants, in a single study. No separate qual study, no extra weeks, no additional budget.
"It’s like fairy dust. I can already think of so many use cases." — Lead researcher, Mag 7 technology company
See it in action
Watch the short video walkthrough below, or reach out to Sales or your Research Impact Lead for more information.
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