Describe your research goals and get a draft topic guide

A product team wants to know why shoppers abandon their carts at checkout. Before a single interview runs, someone has to turn that question into research objectives, an interview order, follow-up probes and a plan for what to show participants. That first draft usually starts from a blank page.

Study assistant, how it works and what it changes, no sound needed.

How it works

• Describe what you want to learn. Type your goal in plain words, for example "We need to understand why customers abandon their shopping carts" or "We want to test three different onboarding flows". You can also upload a research brief or background deck for the study assistant to work from.

• The assistant drafts the study. It proposes research objectives, a topic guide with interview questions and suggested probes, and the stimuli or materials worth showing.

• You shape it in the chat. Ask for changes in plain words: add a section, drop a question, rephrase a probe for a different audience. Every suggestion is a starting point you can accept, edit or rewrite.

• Launch when it reads right. The guide you approve is the one the AI research assistant follows in every video conversation.

Objectives steer the questions and the analysis

The research objectives you settle on in the chat shape the questions the assistant drafts. They also set what the analysis is organized around once the interviews come in.

Research teams asked for it in five situations

These come from teams we work with in consumer goods, consumer health, travel, media, tech and drinks, and from research agencies.

• Starting from a brief. Teams wanted to upload the brief they already wrote and get a first draft of the guide to react to.

• Rough notes into a full guide. Teams with a few draft questions wanted the assistant to flesh them out and point to what they had missed.

• Wording from objectives. Researchers wanted to state their objectives and topics, then get help phrasing the questions, with examples they had not thought of.

• A business question as the starting point. Teams new to interview research wanted to begin from the decision they face and get a proposed study design back.

• More studies without more setup. Teams that ran fewer studies because setup took so long wanted to run more, shorter ones.

What this means for your research

The first draft of a study now comes out of a conversation about what you need to learn. Your time goes into judging the design: which objectives matter, which questions to cut, what to show.

One limit to know: the draft is only as specific as what you give it. A vague goal gets a generic guide. Tell the assistant which decision the study feeds, who you want to talk to and what you already know, and read every question before launch.

Read the topic guide setup guide, or see the sections guide for how objectives and sections fit together.