Test clickable Figma prototypes inside your interviews

A designer finishes a new checkout flow in Figma on a Tuesday. Testing it usually means exporting screenshots, recording a walkthrough video or sending participants a link to open in another tab. Screenshots hide the moment someone taps the wrong button, and a separate link splits the clicking from the conversation about it. With Figma prototype testing, participants click through the real prototype inside their Conveo interview.

Sixty seconds on Figma prototype testing, how it works and what it changes, no sound needed.

How it works

• Add a Figma Design stimulus. In your topic guide, attach it to a question or a whole section and paste the Figma link.

• Clickable or static. Interactive prototype links and static design frames both work.

• Participants click through in the interview. The prototype opens inside the interview, with no second tab or separate tool.

• Screen and conversation are recorded together. The AI research assistant asks the questions you attached and follows up on what participants say while they explore.

Put the current flow and the redesign in one study

A stimulus table can hold its own Figma link for each concept. The flow people use today and the redesign can sit side by side in the same study, and you can mix them with images, videos or website links.

Research teams asked for it in five situations

These come from teams we work with in financial services, streaming and entertainment, healthcare, software and online betting, and from digital agencies. We kept them anonymous.

• Redesigns before launch. A new website or product suite gets checked for usability and first impressions while it is still a Figma file.

• Task-based journey tests. Participants get a scenario, work through the journey and think aloud as they go.

• Subscription and account flows. Cancel flows, offers and browsing carousels, where the feel of each tap and swipe matters.

• New against current. People try the redesigned journey and say how it compares with the one they use today.

• Early direction. Part concept test, part usability check, run small so the design team can iterate and test again.

What this means for your research

The prototype and the conversation happen in one session, so you see where someone hesitates and hear why in the same moment. A flow can go in front of participants as soon as it is clickable, before anyone builds it.

One limit to know: Conveo does not track clicks inside the Figma frame, so there are no click heatmaps or flow analytics. You get the screen recording and what participants say about it.

Read the stimuli guide to set up a Figma Design stimulus.