2025.08.1

new-feature

ai

analysis

conversational-search

Talk to Your Data: Chat with your research data to instantly surface answers, quotes, and evidence

Chat with your research data to instantly surface answers, quotes, and evidence. No more manual digging through transcripts, just ask questions in plain English.

Research analysis traditionally requires researchers to manually process hours of transcripts, identify themes, and extract insights through time-intensive coding and categorization processes. This manual approach creates bottlenecks that delay insight delivery and limits the depth of analysis possible within realistic project timelines. Talk to Your Data revolutionizes research analysis by making research datasets conversational, enabling natural language exploration that dramatically accelerates insight discovery.

The conversational interface allows researchers to ask complex questions about their data using natural language rather than learning specialized query languages or navigating complex filtering systems. Questions like "What are the main reasons customers choose competitors?" or "How do different user segments describe their biggest challenges?" receive comprehensive answers drawn from across the entire research dataset, complete with supporting quotes and participant references.

Pattern recognition capabilities identify themes and insights that might be missed through manual analysis. The system recognizes when different participants express similar concepts using different language, connecting related ideas that traditional keyword searches would miss. This semantic understanding reveals patterns across large datasets that would require extensive manual coding to identify.

For research teams managing multiple projects simultaneously, Talk to Your Data enables rapid exploration of historical research to inform current projects. Instead of re-reading previous studies to understand customer segments or validate findings, researchers can query past research conversationally, building upon previous insights and maintaining continuity across research programs.

The quote extraction functionality provides immediate access to supporting evidence for any insight or pattern. When the system identifies themes or answers questions, it automatically provides relevant participant quotes that substantiate findings. This evidence-based approach builds confidence in insights while providing the authentic customer voice that makes research compelling to stakeholders.

Hypothesis validation becomes rapid and systematic through conversational querying. Researchers can quickly test assumptions, explore alternative explanations, and validate conclusions by asking direct questions about their data. This iterative exploration enables more thorough analysis and more confident conclusions within existing project timelines.

The democratization effect extends research insights beyond dedicated research teams. Product managers, designers, and other stakeholders can explore research data directly, asking questions relevant to their specific needs without requiring researcher mediation. This accessibility increases research utilization and ensures that customer insights influence decisions across the organization.

For research quality, conversational analysis enables more comprehensive exploration of research datasets. Instead of limiting analysis to predetermined themes or questions, researchers can follow unexpected threads, explore emerging patterns, and investigate anomalies that might reveal important insights. This exploratory capability often leads to breakthrough insights that structured analysis approaches might miss.

Dieter De Mesmaeker

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