Video interviews capture rich, nuanced data that goes far beyond spoken words. Facial expressions, tone of voice, visual reactions and even objects present in the frame can provide crucial context for understanding participant responses. However, analyzing this wealth of information has traditionally required manual review of hours of footage, until now.

Conveo's Video Insights automatically detects emotional responses and identifies brands throughout your interview recordings, transforming video files into searchable, insight-ready content. Our emotion detection system uses Visual and Vocal cues next to the Verbal transcript, recognizing subtle facial expressions and vocal patterns that indicate 6 core emotions: Happiness, Surprise, Disgust, Fear, Anger and Sadness.

This capability is revolutionary for teams testing everything from ads to prototypes to user interfaces. When a participant says something, their facial expression or tone of voice can suggest something else. Video Insights captures this disconnect, revealing insights that might otherwise go unnoticed. Product and marketing teams can see genuine emotional reactions to campaigns or messaging, understanding not just what participants say about their product, their concept or their creative, but how they actually feel when experiencing it.

Conveo enables this information both by adding it to the individual video transcript, by infusing it across the various reports and by making it searchable via talk to your data, enabling questions like ‘find me a person expressing disgust about the taste of this protein bar’. Filter interviews by emotional state to focus on moments of high engagement or confusion. Search for all instances where competitors were mentioned to understand your competitive positioning. Create highlight reels of positive emotional responses for stakeholder presentations.

For research operations teams, Video Insights dramatically reduces analysis time while increasing the depth of insights extracted from each interview. Instead of choosing between thorough analysis and quick turnaround, you can deliver both comprehensive insights generated automatically from the rich video data you're already collecting.

The brand detection feature automatically identifies when participants mention competitors, reference or show other products, or discuss brand associations. This creates a comprehensive competitive landscape view without requiring researchers to manually catalog every brand reference across hours of interviews. For strategic planning, this means understanding your position in the customer's mental model of the category, including unexpected competitors and associations.

It’s a new day for your studies. Go multi-modal with Conveo. Rethink your shop-alongs, your ihuts, your concept tests, your ad testing and every other study that deserves richer insights.