Qualitative Research
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Qualitative insights at the speed of your business
Conveo automates video interviews to speed up decision-making.
Definition:
A concept board is a structured visual stimulus used in qualitative research to represent an idea, product, brand positioning, or creative direction in a form participants can evaluate and respond to. Unlike a finished product or polished advertisement, a concept board is intentionally rough enough to invite honest feedback without anchoring participants to execution details. In consumer and market insights (CMI) research, concept boards are commonly used during concept testing, innovation sprints, and brand development to surface emotional reactions, unmet needs, and language that resonates. When used well, a concept board gives researchers a reliable window into how consumers interpret and value an idea before significant investment is made in development or production.
How Conveo Does It
Conveo supports concept board research through AI-moderated video interviews where participants view and respond to concept boards in their own environment, on their own schedule. Teams can upload concept board stimuli directly into a study, launch in around 30 minutes, and receive findings from real participants within days. Because sessions capture voice, video, and facial cues alongside verbal responses, Conveo surfaces the emotional texture behind reactions that a text survey or static screener would miss entirely.
Related terms.
Qualitative Research
Concept Validation
A method for identifying and organizing patterns of meaning across qualitative data sets.
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Qualitative Research
Qualitative Research
A method for identifying and organizing patterns of meaning across qualitative data sets.
See full definition →
Qualitative Research
Concept Testing
A method for identifying and organizing patterns of meaning across qualitative data sets.
See full definition →
Frequently asked questions.
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