Evaluating an idea, product, or message with target customers before investing in building it.

Video-first research is a qualitative methodology that captures participant responses through live or asynchronous video, preserving voice, tone, facial expression, and behavioral cues that text-based or survey methods cannot record. It gives researchers richer, more verifiable evidence for stakeholder-ready findings.

AI-powered research applies artificial intelligence across the qualitative research workflow, from study design and participant interviewing to analysis and reporting. It enables research teams to run more studies, reach more participants, and surface findings faster than traditional methods allow, without sacrificing the depth that qualitative work demands.

Qualitative research is a method of inquiry that explores human experiences, motivations, and opinions through non-numerical data. It uses techniques like interviews, focus groups, and open-ended surveys to uncover the reasoning behind behaviours and attitudes.

Multimodal analysis is the process of examining multiple data streams from a research session simultaneously, including speech, tone of voice, facial expressions, and visual context, to build a richer and more accurate picture of what participants actually mean beyond their words alone.

AI-moderated research is a qualitative research method where an artificial intelligence system conducts and guides participant interviews or discussions in real time, replacing or supplementing a human moderator to gather insights at greater speed and scale.