Qualitative Research
Last updated
Qualitative insights at the speed of your business
Conveo automates video interviews to speed up decision-making.
Definition:
Focus groups bring several participants together so a moderator can surface a range of reactions and watch how opinions form and shift in conversation. The group setting is useful for exploring shared vocabulary, social norms, and points of agreement or tension — though it can be shaped by dominant voices if not well moderated.
How Conveo Does It
Conveo captures group-style breadth by running many individual AI interviews and clustering the themes that emerge. You get the diversity of perspectives a focus group offers without scheduling everyone at once. Dominant-voice bias disappears because each participant speaks freely on their own.
Related terms.
Qualitative Research
In-Depth Interview
A method for identifying and organizing patterns of meaning across qualitative data sets.
See full definition →
Qualitative Research
Concept Testing
A method for identifying and organizing patterns of meaning across qualitative data sets.
See full definition →
Qualitative Research
Thematic Analysis
A method for identifying and organizing patterns of meaning across qualitative data sets.
See full definition →
Frequently asked questions.
Want to see how Conveo runs research at scale?
Automate qualitative research with AI-led interviews, scale insights, and lead your organization into the next era of understanding consumer behavior.