Run interviews in 48 languages and read every answer in yours

A snack brand testing a new pack in Italy, Turkey and India used to run three separate fieldwork rounds with local partners and translators, then wait weeks before the global team could read a single answer next to another. Asking people about their pantry in their second language is no better: answers get shorter and the small details drop out. Conveo now runs interviews in 48 languages, so participants speak the language they think in and you read every answer in yours.

Interviews in 48 languages, how it works and what it changes, no sound needed.

How it works

• Write the topic guide once. Build it in your own language, then pick the participant languages for the study. Conveo translates the questions, answer options and welcome page automatically. Review the translations before launch.

• Participants choose. Each participant picks the language they are most comfortable in, and the AI research assistant runs the whole video conversation in it, including follow-up questions.

• Set a reporting language. Transcripts, subtitles and analysis come back in the language you work in. The original recording and transcript stay available next to the translated view, so nothing a participant said is lost in translation.

Research teams asked for it in five situations

These come from teams we work with in consumer goods, beauty and personal care, banking and payments, retail, travel, consumer electronics and research agencies. We kept them anonymous.

• One study design across markets. Run the same guide in several countries at once and read the results together, instead of one study per market.

• Local interviews, global readers. Interviews happen in Dutch, Spanish or Korean while stakeholders elsewhere read them in English, or the other way around.

• Translate the guide, keep linguists in the loop. Write the guide once, let Conveo translate it, and have market teams or translation partners review before launch.

• Participants who prefer their own language. Mixed-language countries and markets in Southeast Asia, where English-only interviews would leave people out.

• Clips the whole company can watch. Quote reels and video clips from any market with subtitles in the team's language.

What this means for your research

Multi-market qualitative research stops being a project with a translation phase. The guide goes out once, fieldwork runs in every market in parallel, and you read transcripts and watch clips in one language while participants speak in theirs.

Some limits to know. The list of reporting languages is shorter than the list of participant languages, so check that yours is included before you set up the study. Spoken voice availability can differ per language; the settings warn you when text-to-speech is unavailable for a language you selected. Translations are automatic, so review translated questions and answer options and run a test interview in each language before you launch.

Watch Hendrik walk through a multilingual study

Hendrik, Conveo co-founder and CPO, shows how language settings work in the platform. Read the topic guide setup guide for the participant and reporting language settings.