The decision gets signed off on Thursday. The research lands next month.
Conveo is Consumer Understanding Infrastructure for the decisions brand and marketing teams make every week. Real consumer video conversations reach the room while the choice is still open, and every study strengthens what the organization knows next.
Project-by-project commissioning creates a queue that campaign cycles outrun. Each study needs a brief agreed, a supplier booked and fieldwork scheduled, while the campaign or the pack decision moves on its own calendar. So the request joins a queue that is structurally longer than the decision it was meant to inform, the choice gets made on judgment, and next quarter the same thing happens again.
The choice gets made on judgment, and the evidence arrives in time to explain it.
Conveo works as a brand research platform your team runs with your insights partners, covering the decisions that come up every week: campaign and creative, messaging and claims, packaging and pack copy, and brand positioning shifts.
Screen for the audience you need, expose the stimulus, and reach participants through integrated panel providers or your own lists. Works for film, static creative, pack designs, claims, and names.
What changes:
the study runs inside the decision cycle and reports before sign-off.
Participants respond on video and get probed on why, in their own language, across 50+ languages. You learn which option works and the reasoning underneath it, which is the part you need when someone asks you to justify the call.
What changes:
you can defend the choice in the room.
Trace findings back to supporting quotes and video, then build a shareable quote reel for stakeholders. Transcription and translation are handled as sessions close, so a multi-market study arrives as one readable output.
What changes:
the people who were not in the debrief still hear the consumer directly.
Most brand research is read once and filed. One searchable insight library across every study your organization runs means the next brief starts from what is already known about the category, the audience, and the message.
Every study you run makes the next brief shorter.
When you take a recommendation into a launch meeting, the real question is whether the room believes it. A summary slide asks eight people to trust your reading of the data. Sixty seconds of a consumer explaining, in their own words, why one pack confused them does the arguing for you.
Every participant is a real person taking part on video. Every finding traces back to the supporting quote and the clip behind it, so a challenge in the room gets answered by playing the source.
A clip of a real consumer ends the debate faster than a preferences chart.
Running the study is the straightforward part. The harder part is asking questions that draw out honest answers, so nobody in the room can dismiss the results. Our guide to testing brand messaging with real consumers walks through it step by step.
For the full workflow, see how teams run concept and creative optimization with Conveo.
Tech
“The companies that win from here are the ones who have the greatest understanding of their consumers, and apply that understanding for the key decisions in the business.”
Matt Harris
Research & Insights Lead, EMEA, Canva
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Conveo answers why, in consumers’ own words, for the decisions that turn on reasoning. It is the right instrument when you need to understand a reaction, test a claim, or explore a territory, and when the finding will actually be used.
For a nationally representative read on preference share, quantitative methods remain the better fit, and most teams run both.
We will show you how the study would run, using a decision you are actually working on.
Run continuous consumer understanding as an always-on program your team steers.
Get a clear read on ideas in the stretch between stage gates.
Talk to users every sprint without the scheduling overhead.
One platform for the qualitative workflow, and one security review.
Fast enough to sit inside a decision cycle. Timing depends on audience specificity, the number of markets, and how much stimulus you are exposing. Studies you have already run count too: HeliosX leveraged Conveo interviews to launch in 48 hours, answering a launch question from a study it had run months earlier.
Most brand teams run studies alongside their insights or CMI colleagues, who bring the research judgment while Conveo handles the operational work. Research design still matters, and the platform is built to support the people who do it.
It depends on the decision, the audience, how many markets are involved, and the confidence the room needs. Because interviews run in parallel, the question you are answering sets the sample size, so size it with your insights partner for the decision at hand.
Film and static creative, pack designs and pack copy, claims and messaging, names and brand positioning shifts. Participants respond to stimulus on screen and get probed on their reaction.
Participants take part on their own, in their own time, with nobody in the room to perform for, which tends to produce franker answers than a live group. Adaptive probing follows each reaction where it leads.
A survey tells you which option people picked. This tells you the reasoning, in their words, on video. The two answer different questions, and most teams use both.
Conveo runs video conversations in 50+ languages, with transcription and translation handled as interviews close, so a multi-market study arrives as one readable output.
Yes. Findings trace back to supporting quotes and video, and you can build a shareable quote reel for stakeholders. Permissions are managed centrally.
Join 50+ of the Fortune 500 who made real consumer understanding the foundation of their growth decisions.
