Why research lands a sprint late and stays there
The roadmap runs continuously. Research gets organized as a series of separate studies, and each one carries the same fixed overhead before it produces anything: recruiting, fielding, then analysis. That overhead holds steady as the cadence rises, so the round either shrinks into shallower conversations or arrives after the release it was meant to inform. Each study also closes on its own. What the team learned about a flow last quarter sits in a deck, so the next round starts from the beginning.
Research organized as separate studies falls behind a roadmap that ships every sprint.