This is especially useful for studies where visuals matter - such as concept testing, packaging research, product ownership screening, or brand identification.

Participants can identify what they use or recognise visually, allowing researchers to quickly qualify or screen out participants before they enter the interview.

Why it matters

• Greater accuracy. Visuals remove ambiguity that written descriptions can introduce, especially for specific SKUs or pack designs

• Better recall. Seeing a product triggers recognition more reliably than reading a name

• Reduced false positives. Respondents are less likely to claim familiarity when shown the actual image

• Decoy screening. Include the target image among alternatives to qualify the right participants without revealing the study focus

How it works

• Create your screener question by describing your desired audience to the Study Design Assistant, or write the screener manually

• Click Add stimulus on a screener option and upload your images following the on-platform instructions

• Set qualification logic (qualify or disqualify) for each option

• Use responses to segment participants or apply quotas

Add visual screeners in seconds and make sure the right participants enter your research