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Conveo vs

Marvin

Both platforms use AI to help research teams get more from qualitative data. The difference is in which direction you are starting from.

The short version

Marvin combines AI-moderated interviews with a centralized Knowledge Hub, making it strong for cross-functional teams (UX researchers, product managers, and marketers) who want collection, analysis, and shared intelligence in one place. Teams distribute findings through Slack and Salesforce and query everything with cited AI answers.

Conveo is a video-first AI research platform built for enterprise insights and CMI teams running ongoing primary research. Every study feeds a compounding insight library that grows with the program. Participants are sourced through 8+ integrated panel partners, and the platform does not sell recruitment services. Marvin's heritage is the Knowledge Hub. Conveo's center of gravity is primary research generation.

If you run 50 to 200+ studies per year across brands, markets, and research types, read on.

Results with Conveo

5X

faster iterations

70%

or more cost savings

5X

Confidence in your decisions driving revenue

Compare Conveo vs Marvin

Features

Primary audience

Research approach

Interview format

Emotion, tone & visual analysis

Cross-study search

Always-on / continuous programs

Recruitment

Languages

Reporting & slide exports

Mobile testing flows

Enterprise compliance

Recruitment services

Enterprise consumer insights & brand research teams

Research-rigorous AI interviews with full discussion-guide control

Real video with a speaking AI moderator

Yes, layered on transcripts

Yes, query patterns across past studies (talk-to-your-data)

Yes, continuous tracking & trend analysis on qual

Panel-agnostic: 8+ professional panels plus your own panelists

50+

Strong, actively expanding

On roadmap

SOC 2 certified, GDPR, EU hosting available

Does not sell recruitment services, keeping the platform independent from its panel partners

UX researchers, designers, product managers, and cross-functional teams

AI-moderated interviews feeding a central Knowledge Hub; collection and repository in one loop

Voice-led AI interviews; recorded audio responses

Not publicly confirmed

Yes, via the Knowledge Hub with cited AI answers

Continuous repository; data collection is primarily project-based

No native panel; BYOP or third-party integration

40+

Available, including AI-generated presentations

Not confirmed

SOC 2 certified, ISO 27001, GDPR, HIPAA, ISO 42001

No recruitment services offered

When to choose each

Choose

Marvin

if:

You are a UX or product team that wants to run AI-moderated interviews and organize findings in one connected loop; your primary challenge is research fragmentation across tools; you want cross-functional teams (design, product, and marketing) to work from a shared insight system; or integrating findings into existing workflows like Slack, Salesforce, or Jira is the priority.

Choose Conveo if:

You run an enterprise insights or CMI function with ongoing primary research needs; you need primary research completed in days, not weeks, without compromising on methodology standards; methodology credibility has to pass an internal or client quality bar; you need to recruit vetted participants across professional panels and global markets; you manage research across multiple brands, study types, or markets.

The key difference

The core distinction is where each platform starts. Marvin organizes and activates research you already have. Conveo generates the research you need through AI-moderated video interviews with real participants, in which the moderator probes dynamically and every response is captured on video. Every insight is tagged to its source clip so stakeholders can verify findings in context rather than trusting a summary. Every study adds to a compounding knowledge base, so the research program gets smarter with each study the team runs.

"Research across multiple business units, run materially faster while meeting a global insights function's standards."

"Video-first approach is a real differentiating methodological advantage."

Conveo helps us go deep on projects we couldn’t even run otherwise with time and budget constraints.

Real human understanding, without the trade-off.

Fast insight is useless without depth. Deep insight is useless if it slows you down. Conveo goes beyond words, capturing emotion, behavior, and context others miss. The full story, delivered in days.

Frequently asked questions.

Yes. Customers span tech, healthcare, and media. Conveo is strongest where research rigor, multi-market complexity, and institutional knowledge matter, regardless of industry.
Conveo integrates 8+ professional panels and lets you bring your own panelists. Marvin does not include a native panel; teams share a study link via their own participant list or a third-party integration. Conveo also deliberately does not sell recruitment services to stay independent while still offering quality guarantees.
Conveo supports research in 50+ languages with consolidated analysis. Marvin's AI-moderated interview product supports 40+.
Conveo supports concept testing, IDIs, MaxDiff, segmentation studies, ad testing, and longitudinal tracking programs within a single platform, with full researcher control over study structure and discussion guide design.
Every study feeds a shared insight library. Past findings are searchable, linkable, and reusable, so the knowledge base compounds across every study the team runs.
Yes. Some enterprise teams use Conveo to generate and analyze primary research and a separate tool to distribute findings alongside other organizational data. The two platforms address different workflow layers.
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