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Conveo vs

Strella

Both platforms run AI-moderated research interviews quickly. The difference is the team they are built for and the compliance infrastructure behind them.

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The short version

Strella is a flexible AI research platform built for product, UX, and growth teams at tech and DTC companies. It supports AI or human moderation, provides access to a global participant pool, and effectively delivers qualitative insights to teams that wouldn't otherwise run them. For that audience, it delivers.

Conveo is a video-first AI research platform built for enterprise insights and CMI teams. It sources participants through 8+ integrated panel partners, maintains EU data hosting, and supports MaxDiff, concept testing, and other structured study types. Every study feeds a compounding insight library.

The customer rosters tell the story. Strella: Duolingo, DraftKings, Chobani. Conveo: Unilever ANZ, Google. If your program needs enterprise compliance and institutional memory, read on.

Results with Conveo

5X

faster iterations

70%

or more cost savings

5X

Confidence in your decisions driving revenue

Compare Conveo vs Strella

Feature-by-feature comparison of Conveo and Strella.
Features	Conveo	Strella
Primary audience	ConveoStrength: Enterprise consumer insights & brand research teams	StrellaStrength: Product, UX, growth, and design teams at tech and DTC companies
Research approach	ConveoStrength: Research-rigorous AI interviews with full discussion-guide control	StrellaStrength: AI-moderated or human-moderated interviews; speed and flexibility
Interview format	ConveoStrength: Real video with a speaking AI moderator	StrellaStrength: Video interviews (AI or human-led)
Emotion, tone & visual analysis	ConveoStrength: Yes, layered on transcripts	StrellaLimitation: Screen and video recording available; emotion and visual AI analysis depth not confirmed
Cross-study search	ConveoStrength: Yes, query patterns across past studies (talk-to-your-data)	StrellaStrength: Yes, via Chat with your research: query insights and generate video highlight reels
Always-on / continuous programs	ConveoStrength: Yes, continuous tracking & trend analysis via Conveo StoryLines	StrellaStrength: Yes, continuous feedback at scale is a stated product area
Recruitment	ConveoStrength: Panel-agnostic: 8+ professional panels plus your own panelists	StrellaStrength: Global participant pool (3M–8M cited across their site); BYOP supported
Languages	ConveoStrength: 50+	StrellaStrength: 46+
Reporting & slide exports	ConveoStrength: Strong, actively expanding	StrellaStrength: Highlight reels and stakeholder-ready summaries
Mobile testing flows	ConveoStrength: On roadmap	StrellaStrength: Yes, supported
Enterprise compliance	ConveoStrength: SOC 2 certified, GDPR, EU hosting available	StrellaStrength: SOC 2 certified, GDPR
Recruitment services	ConveoStrength: Does not sell recruitment services, keeping the platform independent from its panel partners	StrellaStrength: Sells panel recruitment as part of the platform

When to choose each

Choose Strella if:

You are a product, UX, or growth team at a tech or DTC company looking for fast, flexible qual research; the option to choose between AI and human moderation is important; mobile testing is part of your research workflow; and EU data hosting is not a procurement requirement.

Choose Conveo if:

You run an enterprise consumer insights or CMI function; EU data hosting is required for European procurement; your program includes structured study types like MaxDiff or concept testing; you need research to compound across studies into an institutional knowledge layer; or panel independence from platform incentives is a methodology requirement.

The key difference

Strella and Conveo are both built around speed. The difference is what research does afterward. Strella is designed for teams that need insights quickly and serves that use case well.

Enterprise insights functions need compounding research. Conveo is built for that shift. Every participant is a real person on video. Every insight is tagged to its source video clip, allowing stakeholders to verify findings directly. Every study contributes to a growing knowledge base, regardless of commercial panel incentives.

"Research across multiple business units, run materially faster while meeting a global insights function's standards."

"Video-first approach is a real differentiating methodological advantage."

Conveo helps us go deep on projects we couldn’t even run otherwise with time and budget constraints.

Real human understanding, without the trade-off.

Fast insight is useless without depth. Deep insight is useless if it slows you down. Conveo goes beyond words, capturing emotion, behavior, and context others miss. The full story, delivered in days.

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Frequently asked questions.

Both platforms use AI to conduct interviews with dynamic follow-up questions, and both support video. The key difference is depth of integration. Strella also offers human moderation as an alternative to AI, supports screen and video recording, and gives teams flexibility in format. Conveo is video-native: every interview is a live AI-led video conversation, and every insight is tagged back to its source video clip so stakeholders can verify findings directly rather than reading a summary.

Strella's "Chat with your research" feature lets teams query insights across studies and generate video highlight reels from the results. Conveo's insight library is a compounding layer that builds institutional memory across every study the team runs, storing findings that are searchable, linkable, and reusable over time.

Conveo supports concept testing, in-depth interviews (IDIs), MaxDiff, segmentation studies, ad testing, and longitudinal tracking programs within a single platform, with full researcher control over study structure and discussion guide design.

Conveo sources participants through 8+ integrated panel partners and supports bringing your own participants. Conveo deliberately does not sell recruitment services, keeping the platform independent from its panel partners. Strella provides access to a global participant pool (3M–8M, depending on which page of their site is cited) and also supports BYOP.

Yes. Book 15 minutes and the Conveo team will walk through the capabilities most relevant to your research program.

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Automate qualitative research with AI-led interviews, scale insights, and lead your organization into the next era of understanding consumer behavior.

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