Events · presented · 1 Oct 2026 · Online
Esomar webinar: Synthesized insights, grounded in the human truth
Hendrik Van Hove (Co-Founder) and Sandro Kaulartz (Head of Product Innovation) on synthetic data, minus the hype: what the word hides, where simulated responses help and where they mislead, and how Conveo grounds personas and simulators in real video conversations.
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What was covered.
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Decoding the word "synthetic"
Four different objects hide behind one word: boosted samples, digital twins, personas built from 100+ real people, and simulators. We name each and what it is made of.
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Fit for purpose, by use case
Where simulated responses add value and where they mislead. Every method so far reproduces the mainstream and misses the tails, so our rule is to keep at least half of every sample real.
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The opportunity
What a grounded approach makes possible for your team, with a look at how Conveo does it: synthesis from real video conversations, never invented people.
Presented by Hendrik Van Hove, Co-Founder, Conveo and Sandro Kaulartz, Head of Product Innovation, Conveo. 23 slides, as presented on 1 Oct 2026.
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