Template · 2026

The UX Research Plan Kit

Plan a quarter of continuous discovery: a research roadmap, a one-page study plan, a method picker and 40 interview questions.

  • What's inside: a quarterly research roadmap, a one-page study plan, a method picker, 40 interview questions with the ones to avoid, screener starters, a methodology one-pager and a sprint review share-out
  • Who it's for: UX researchers, product researchers and PMs who run discovery every sprint
  • Why now: most research plans cover one study. This one plans the quarter, so each round builds on the last
Cover of the UX Research Plan Kit

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What's inside the kit

From the quarterly research roadmap:

Product questionAnswer byRepeats?What we already know
Why do trial users stall during setup?Sprint 3Yes, monthlyLast round: users skip the import step
Which of two navigation patterns fits how people work?Sprint 5NoNothing yet

From the method picker:

Your questionMethodRun it with
Why do people behave this way?Interviews with adaptive probingAI-moderated or human
Where do people get stuck in a flow?Screen-shared interviewsAI-moderated or human
How do people react to a prototype or concept?Stimulus interviews, order randomizedAI-moderated or human
Do the reasons hold across markets or segments?Parallel interview roundsAI-moderated or human
Has the experience changed since the last release?A repeating round on the same core guideAI-moderated or human

From the Discovery question set:

Stage#Question
Context1Walk me through the last time you did this.
2What were you trying to get done?
3What did you use to do it?
AvoidAsk instead
"Would you switch to a tool that did this?""Walk me through the last time you needed this."

The full kit includes the blank templates, all four question sets and the methodology one-pager.

Get the kit