Template · 2026
The UX Research Plan Kit
Plan a quarter of continuous discovery: a research roadmap, a one-page study plan, a method picker and 40 interview questions.
- What's inside: a quarterly research roadmap, a one-page study plan, a method picker, 40 interview questions with the ones to avoid, screener starters, a methodology one-pager and a sprint review share-out
- Who it's for: UX researchers, product researchers and PMs who run discovery every sprint
- Why now: most research plans cover one study. This one plans the quarter, so each round builds on the last

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What's inside the kit
From the quarterly research roadmap:
| Product question | Answer by | Repeats? | What we already know |
|---|---|---|---|
| Why do trial users stall during setup? | Sprint 3 | Yes, monthly | Last round: users skip the import step |
| Which of two navigation patterns fits how people work? | Sprint 5 | No | Nothing yet |
From the method picker:
| Your question | Method | Run it with |
|---|---|---|
| Why do people behave this way? | Interviews with adaptive probing | AI-moderated or human |
| Where do people get stuck in a flow? | Screen-shared interviews | AI-moderated or human |
| How do people react to a prototype or concept? | Stimulus interviews, order randomized | AI-moderated or human |
| Do the reasons hold across markets or segments? | Parallel interview rounds | AI-moderated or human |
| Has the experience changed since the last release? | A repeating round on the same core guide | AI-moderated or human |
From the Discovery question set:
| Stage | # | Question |
|---|---|---|
| Context | 1 | Walk me through the last time you did this. |
| 2 | What were you trying to get done? | |
| 3 | What did you use to do it? |
| Avoid | Ask instead |
|---|---|
| "Would you switch to a tool that did this?" | "Walk me through the last time you needed this." |
The full kit includes the blank templates, all four question sets and the methodology one-pager.
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