Agentic research describes a qualitative research model in which AI takes on active, goal-directed roles across the research lifecycle rather than simply assisting with discrete tasks. Within AI-moderated research, this means the system can design discussion guides, conduct adaptive interviews, analyze responses, and surface findings without requiring a human researcher to manage each handoff. The term reflects a shift from AI as a passive tool to AI as a capable research participant in the workflow. For enterprise insights teams, agentic research makes it practical to run continuous, large-scale qualitative programs that would otherwise require significant agency support or expanded headcount.