AI-Moderated Research
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Qualitative insights at the speed of your business
Conveo automates video interviews to speed up decision-making.
Definition:
AI probing refers to the capability of an AI-moderated research system to detect when a participant's response warrants deeper exploration and to generate contextually relevant follow-up questions on the fly. Within AI-moderated research, this replaces the rigid branching logic of traditional survey tools with something closer to the adaptive judgment a skilled human moderator applies during a live interview. When a participant hesitates, contradicts themselves, or gives a surface-level answer, AI probing recognizes the signal and pursues it. The result is qualitative depth at a scale that human moderation alone cannot sustain, producing findings that reflect genuine consumer reasoning rather than the limits of a pre-written discussion guide.
How Conveo Does It
Conveo's AI interviewer applies AI probing throughout every video interview, sensing hesitation, incomplete answers, and emotionally charged moments to ask targeted follow-up questions in real time. Studies can be launched in approximately 30 minutes, and because sessions run asynchronously across real participants in more than 50 languages, hundreds of conversations can run in parallel. Findings reach teams in days, not weeks, with every probe and response traceable back to the original video recording for full stakeholder transparency.
Related terms.
Qualitative Research
AI-Moderated Interview
A method for identifying and organizing patterns of meaning across qualitative data sets.
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Qualitative Research
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A method for identifying and organizing patterns of meaning across qualitative data sets.
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Qualitative Research
Multimodal Analysis
A method for identifying and organizing patterns of meaning across qualitative data sets.
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Frequently asked questions.

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