UX Research
Last updated
Qualitative insights at the speed of your business
Conveo automates video interviews to speed up decision-making.
Definition:
In card sorting, participants sort topics into groups that make sense to them, exposing the mental models behind how people expect a site or product to be structured. The results guide information architecture and navigation, reducing the risk of organizing content the way the business thinks rather than the way users do.
How Conveo Does It
Conveo layers reasoning onto card-sort results by asking participants to explain their groupings aloud. You learn not just where items go but why. That makes the resulting structure far easier to defend.
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Frequently asked questions.
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