Reflexivity refers to the ongoing, critical process by which qualitative researchers examine and account for the ways their identity, values, prior knowledge, and methodological choices shape every stage of a study, from question design through to interpretation. In qualitative research, no researcher is a neutral observer. Reflexivity acknowledges this reality and turns it into a methodological strength by making those influences visible and traceable. Practiced well, reflexivity improves the credibility and trustworthiness of findings, helping stakeholders understand not just what was discovered but how the conditions of the research shaped what could be discovered. It is especially important in interview-based research, where moderator behavior directly affects participant responses.