Our co-founder and CEO Dieter De Mesmaeker and Head of Research and Methodologies Niels Schilleweart join Greenbook's CEO Series podcast, hosted by Leonard Murphy to discuss our recent seed funding announcement and how our technology is bringing qualitative research to scale through AI-moderated video interviews. Whether you're a market research professional, insights leader, or technology enthusiast, this conversation offers valuable perspectives on how AI is reshaping consumer understanding while maintaining the depth and richness of qualitative research.

Shoppers now trust AI advice over family and friends! Let that sink in. This is just one of the findings that surfaced in our recent AI Shopper Study. With the festive shopping season upon us, that trust is set to have a major influence on where people shop and what they buy. Salesforce reported that AI influenced $229 billion in global online sales during the 2024 holidays. This year technology giants like OpenAI and Google have rushed to unveil new agentic commerce features in time for the holidays. We've also seen the first foray of brands into the space with retailers like Etsy, Walmart and Target partner with OpenAI over the past 2 months. With “instant checkout” features rolling out across these platforms, AI isn’t just inspiring purchases, it’s helping shoppers complete them. This shift is changing how, where, and why people buy – and it’s accelerating fast. In this expert-led panel we unpack insights from our AI-Powered Shopper Study, built on in-depth interviews with 330 participants across 8 markets, from the UK to the US, Mexico to India. We dig into: - How AI is influencing shoppers, from everyday essentials to big-ticket buys - Changes in the buying journey, from discovery to transaction both online and in-store - What shoppers expect and want from AI and the “golden triangle” driving its adoption - How AI is disrupting brand loyalty and creating space for challengers - What brands can do to stay visible, relevant, and AI-ready in 2026 This isn’t theory. It’s happening today, in real carts, real aisles, and real conversations with AI tools. If you’re shaping your digital or brand strategy for the year ahead, this session will help you future-proof it.