
2026.01.06
Study-design-toolkit
AI-quality-check
new-feature
AI Quality Check: your built-in second pair of eyes
Even the most experienced researcher can miss something when they're moving fast. A forgotten camera switch instruction. A double-barrelled question that slips through. Ambiguous wording that only becomes obvious once fieldwork has started. Our new AI Quality Check Assistant is here to catch what you might not.
How it works
The assistant sits quietly in the top right of your topic guide designer, reviewing your guide as you build it. Before you launch, it gives you a clear, actionable summary of anything worth fixing.
It flags two types of issues:
Warnings - critical oversights that could affect the quality of your data or the participant experience. For example, forgetting to ask participants to switch to a rear camera before a shop-along or kitchen tour.
Suggestions - potential improvements to your guide, like refining ambiguous wording or untangling double-barrelled questions that might confuse participants or muddy your findings.
And if something needs fixing? Hit Fix with AI to resolve it instantly, without breaking your flow.
Ship your interview guides with confidence. Let the AI sweat the small stuff.
👉 Learn more about the AI Quality Check Assistant in our Topic Guide guide.

Emily Kavanagh

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