
2026.02.13
feature-update
emotional-analysis
observational-analysis
Go beyond the transcript with rich video analysis that combines conversation & observation
Transcripts tell you what people said. They don't tell you how they said it, what they were doing when they said it, or what they didn't say at all. That gap has always been the hardest part of qualitative research to close - especially at scale.
Capture conversation and observation together
Conveo now captures and connects three critical layers of signal in every AI-led interview:
Verbal - words, phrasing, and stated intent
Vocal - tone, pace, pitch, and hesitation
Visual - facial expressions, gestures, behaviours, and real-world context including brands, products, SKUs, and objects in the environment
These signals are detected and connected automatically, giving you a richer, more honest picture of how people actually feel and behave - not just what they choose to tell you.
Why this matters
The say–do gap is real. A participant might tell you they're indifferent between two brands, while their behaviour tells a completely different story.
In a recent e-commerce mission study, a participant never explicitly stated a brand preference. But behavioural and emotional signals revealed repeated consideration of one brand - and a subtle but consistent dismissal of a cheaper alternative. That insight would never have surfaced from words alone.
A pause. A nervous laugh. A confident "yes." A familiar product spotted in the background. Small cues like these provide important context, emotion, and evidence - and Conveo now picks them up at scale.
Ideal for
Multi-modal Analysis is particularly powerful for studies where context and behaviour are as important as what's said out loud:
In-home ethnographies
Mission-based research and shop-alongs
CX and UX research
Taste testing
Prototype and concept optimisation
Creative and ad testing

Emily Kavanagh

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human truth
Automate interviews, scale insights, and lead your organization into the next era of research.

