2026.02.13

feature-update

emotional-analysis

observational-analysis

Go beyond the transcript with rich video analysis that combines conversation & observation

Transcripts tell you what people said. They don't tell you how they said it, what they were doing when they said it, or what they didn't say at all. That gap has always been the hardest part of qualitative research to close - especially at scale.

Capture conversation and observation together

Conveo now captures and connects three critical layers of signal in every AI-led interview:

  • Verbal - words, phrasing, and stated intent

  • Vocal - tone, pace, pitch, and hesitation

  • Visual - facial expressions, gestures, behaviours, and real-world context including brands, products, SKUs, and objects in the environment

These signals are detected and connected automatically, giving you a richer, more honest picture of how people actually feel and behave - not just what they choose to tell you.

Why this matters

The say–do gap is real. A participant might tell you they're indifferent between two brands, while their behaviour tells a completely different story.

In a recent e-commerce mission study, a participant never explicitly stated a brand preference. But behavioural and emotional signals revealed repeated consideration of one brand - and a subtle but consistent dismissal of a cheaper alternative. That insight would never have surfaced from words alone.

A pause. A nervous laugh. A confident "yes." A familiar product spotted in the background. Small cues like these provide important context, emotion, and evidence - and Conveo now picks them up at scale.

Ideal for

Multi-modal Analysis is particularly powerful for studies where context and behaviour are as important as what's said out loud:

  • In-home ethnographies

  • Mission-based research and shop-alongs

  • CX and UX research

  • Taste testing

  • Prototype and concept optimisation

  • Creative and ad testing


Emily Kavanagh

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