Recruit European participants through Norstat inside your Conveo study

A team in Amsterdam needs 20 interviews in Sweden and 20 in Poland. Their usual panel fills the UK and the US in a day and comes back empty on Poland. The workaround was a separate Norstat project: brief the panel by email, send participants a Conveo link, then match completes back to the panel record by hand. Norstat now sits inside Conveo as a partner panel, so that project runs from the study you are already building.

Norstat panel integration, how it works and what it changes, no sound needed.

How it works

• Add Norstat in Recruit. Open the Recruit tab of your study and add Norstat as a partner panel, on its own or next to the other panels you use.

• Agree the quote with Norstat. Describe the target population, countries, interview length and timeframe. Norstat confirms feasibility and price, and you accept before launch.

• Participants arrive with their Norstat ID. Each respondent's external ID travels with them through the video conversation, so every complete matches back to the panel record.

• Payment and participant management stay in Conveo. Incentives and participant status are handled inside the study, alongside your other recruitment sources.

Research teams asked for it in four situations

These come from teams we work with in consumer goods, home appliances, e-commerce, retail, software and research agencies. We kept them anonymous.

• Markets their usual panel does not fill. Teams with a US or UK panel asked for a route into Germany, Poland, the Nordics and the Benelux for the same study.

• Keeping the panel vendor they already trust. Teams in the Nordics and agencies that already recruit through Norstat asked to keep working with them while the interviews run in Conveo.

• Matching completes back to the panel. Teams asked for a participant ID that survives the interview, so they can reconcile completes and pay incentives on their side.

• One provider across several European countries. Teams running multi-country studies asked to brief one European panel instead of a vendor per market.

What this means for your research

European recruitment, the interviews and the analysis now live in one study. You brief Norstat once, watch completes arrive in Conveo, and the external ID keeps the panel's records and yours in step without a spreadsheet in between.

Two limits to know. Partner panels need a quote conversation with Norstat before launch, so allow a day or two for it. Feasibility in each market and segment is Norstat's call, so raise hard-to-reach audiences during the quote rather than after launch.

See the Norstat recruitment journey

Follow one European study from its market brief and partner quote through launch, video conversations and reconciled participant records.

Read the recruiting participants guide for the recruitment paths, or the partner panel quotes guide for requesting, accepting and reconciling a quote.