Brief participants with a welcome video before the interview starts
Add a video to the welcome page of your study so participants see who is asking and what to expect before the first question.
Irene GonzalezAt a glance
- Add a video to the welcome page from the study settings
- Participants watch it inline, before the first question
- Introduce the team behind the study with a familiar face
- Explain a new interview format or a stimulus in plain words
- Sits alongside the welcome text, your logo and the consent step
A participant opens a link from a panel, lands on a page of text and a Start button, and is asked to talk to an AI research assistant on camera for twenty minutes. Most have never done that. Some close the tab; others start with the wrong idea of what the study is about, and the first answers show it. Until now the welcome page could carry text, a still image and your logo. That is enough for a familiar survey. It cannot carry a person's tone of voice, a demonstration of the task, or a two-sentence explanation of a new format the way a short video can.
How it works
Open Design, then Advanced settings. Under Participant welcome page, edit the participant-facing title and introduction as before.
Add your video. The Welcome page media for participants field takes a video. It still accepts an image if a still suits the study better.
Preview per language. Check the welcome page in each participant language before launch.
Participants watch it inline. They see the video on the welcome page, accept the consent step and start the interview with the context you set.
Welcome media is separate from any stimulus you attach to a question or section. The intro video sets the scene; it does not change what the AI research assistant shows later in the interview.
Research teams asked for it in four situations
These come from panel and sample providers, research agencies, out-of-home media, staffing, behavioral science consulting and consumer technology. We kept them anonymous.
First-time participants. A short explanation of how a video conversation with an AI research assistant works, before people decide whether to start.
Framing a stimulus. A plain-language word on who is asking and what participants are about to see, so a poster or concept is judged as intended rather than dismissed as one more image.
Showing the task instead of describing it. A narrated example of the kind of moment or journey you want people to talk through, so they understand the level of detail you expect.
Setting expectations. How long the interview takes and what recording it needs, said out loud before participants commit.
What this means for your research
The briefing now lives where participants already are. There is no separate email that may go unread and no external link that takes them out of the study. A familiar face or a clear demonstration reaches everyone who opens the study, in every language you preview it in.
Two limits to know. The welcome video briefs participants; anything they should react to belongs on a question or section as a stimulus, where the AI research assistant can ask about it. And keep the clip short. Panel teams told us that long intro videos cost completes.
See how the briefing arrives before the first question
Follow one welcome video from study settings through language preview to the first question, with the researcher controlling every step.
Read the detailed topic guide settings guide for the welcome page fields, or the participant experience guide for what participants see before they start.