NEWConveo raises $50M to build consumer understanding infrastructure.
Book a demo

Template Hub

Research templates built for anyone.

Start every study with a proven discussion guide, optimized for AI-moderated video interviews.

All Templates

Brand & Concept Research

Consumer Behavior

In-Home & In-Situ

Shopalongs

Analysis & Prioritization

Conveo logo above a "Brand Perception & Health" label with an icon.

Brand & Concept Research

Brand Perception & Health Template: Free Download

Map how your target audience sees your brand before you prompt them for spontaneous recall, associations, and the drivers and barriers shaping equity.

Download free template

↗

Overlapping document and spreadsheet icons, the spreadsheet showing checkmarks in its first column, on an orange gradient background.

Consumer Behavior

Category Usage & Attitudes Template: Free Download

Map spontaneous brand awareness, imagery, and competitive positioning before any prompting.

Download free template

↗

Stack of tilted white cards labeled "Point 1," "Point 2," and "Point 3," each with a plus icon.

Consumer Behavior

Category Entry Points Template: Free Download

Map the situations that bring people into a category using the seven W's method.

Download free template

↗

Tilted spreadsheet mockup on a dark background, showing rows with checkmarks in the first column.

In-Home & In-Situ

Routine Walkthrough Template: Free Download

Film a real routine step by step to capture product use, order, and unmet needs.

Download free template

↗

Video interview card showing a man speaking in an office setting, with a caption beginning "I think it looks great and really refreshing..." partially visible below.

Shopalongs

Digital Shopalong (UX & E-commerce) Template: Free Download

Watch a real online shopping trip live via screen share to find where the journey breaks.

Download free template

↗

Stack of rounded bars in a gradient from white to pink, arranged vertically along a center line, on an orange-to-pink gradient background.

Analysis & Prioritization

Trade-Off Prioritization Template: Free Download

Rank tasks by burden and delegability using a MaxDiff exercise plus qualitative probing.

Download free template

↗

Ready to automate your next study?

Discover how Conveo puts these templates into action.

Book demo

Abstract dotted line connecting nodes of varying sizes, with one node highlighted in orange, representing a customer journey.

Consumer Behavior

Category Needs & Journeys (JTBD) Template: Free Download

Map the jobs, struggling moments, and forces of progress behind a real purchase decision.

Download free template

↗

Abstract illustration of shelf rows holding colored bottle-shaped icons, with one item highlighted in white, on an orange-to-pink gradient.

Shopalongs

In-the-Moment Shopping (Shelf Shopalong) Template: Free Download

Capture live, in-store shelf reactions and the real reasoning behind a purchase decision.

Download free template

↗

Icon showing a gray card with jumbled lines transforming into a white card with neatly aligned orange lines, connected by an arrow.

In-Home & In-Situ

Product Use, Before & After Template: Free Download

Film a real product use cycle before and after to compare expectations against results.

Download free template

↗

Concentric circles radiating outward from an orange center circle, representing ripple or ritual patterns.

In-Home & In-Situ

Consumption Rituals Template: Free Download

Explore the setup, loyalty, and emotional meaning behind an everyday consumption ritual.

Download free template

↗

Decisions powered by talking to real people.

Automate interviews, scale insights, and lead your organization into the next era of research.

Book a demoTry an interview