If you work in consumer marketing, you can feel the ground shifting under your feet. New formats pop up, algorithms blink, trends peak and vanish. The brands that thrive aren’t necessarily the loudest,they’re the ones that move the fastest, test the most, and let real customer language guide every creative decision. That’s the spirit of Lize Olaerts, Marketing Manager at **PN Self‑Care**, the B2C sister of **ProNails**, a manufacturer and distributor of professional gel nail products. As Lize puts it, “In marketing, the one who is the quickest wins.” In this story,filmed as a short testimonial,you’ll hear how her team uses **Conveo** to move from *hunch* to *hook* faster: spotting fresh segments they missed, turning real customer phrases into scroll‑stopping ad angles, and ramping up the volume of creative tests without burning the team out. Whether you run paid social for a beauty brand or you’re building a new DTC play, Lize’s process is a blueprint for speed without sacrificing substance.

AI cuts qualitative research time from weeks to hours, transforming insights delivery. Trusted by Unilever, Instacart, AB Inbev and 350 other organizations, Conveo leads this transformation. Traditional qualitative research faces mounting pressure to deliver faster insights while maintaining depth and accuracy. AI-powered platforms like Conveo now enable researchers to conduct hundreds of interviews overnight, analyze video responses in real-time, and generate actionable insights within 24 hours. This transformation isn't just about speed, it's about unlocking scale and precision that manual methods simply cannot match.

London, 18th November 2025 – New research revealed from Conveo last week shows that artificial intelligence is rapidly becoming the most trusted source for shopping recommendations, surpassing advice from friends and family by a 2:1 margin.

Compare the best customer insights platform tools for enterprise teams. See which platforms support real qualitative research and faster stakeholder decisions.

Generative AI is transforming market research, but the real breakthrough isn’t just faster data processing, it’s the way AI can work alongside humans to uncover deeper, more actionable insights. Together with Greenbook, Conveo recently organized a webinar where Niels, Head of Research, demonstrated how the company’s AI Insights Platform streamlines every stage of the research process, from study design to real-time moderation to instant, multi-layered analysis, using a global “coffee rituals” study to showcase its ability to blend speed, scale, and human empathy.

Compare AI tools for thematic analysis across interviews, surveys, and research repositories. Find the right fit for your workflow and outputs.

AI tools for qualitative research compared across 12 platforms. See which support interviews, analysis, and end-to-end workflows for faster research insights.

Compare the 10 best qualitative research software platforms for 2026, from AI-moderated interview tools to QDA software. Find the right fit for your team's research workflow.

From essentials to big buys, AI now guides every shopping stage. Conveo’s AI Shopper Study uncovers how generative AI is transforming consumer behavior.

Enterprises turn consumer intelligence into a competitive advantage by building searchable, reusable insight repositories that brand teams access continuously.

AI‑moderated research delivers focus‑group depth at survey speed,unlocking decisions in hours, not weeks. In 2025, companies from Unilever to Orange proved that automated, adaptive interviews can achieve qualitative depth at a fraction of the cost of traditional qual. Conveo’s case data shows that its AI‑led video interviews deliver insights 100× faster and at 75 % lower cost while still capturing the nuance and empathy of human‑moderated sessions. At the same time, search queries like “best AI research tools for market analysis” have surged, so this guide lays out a practical framework, benchmarks, and tool comparison for decision‑makers who need reliable AI research methods now.

Quant surveys are great at telling you what happened. But when the stakes are high,new product, creative work, positioning, pricing,teams need the why. That’s where qualitative research shines, especially when it captures voice and video. You hear hesitation and conviction. You see body language. You catch the little contradictions that never show up in a checkbox. Historically, the trade‑off was depth versus scale: focus groups and IDIs deliver nuance, but they’re slow, expensive, and hard to analyze. That trade‑off no longer holds. With modern multimodal AI, you can run video‑based qual at scale,without losing the human story that makes qual valuable in the first place.

Choosing a qualitative research platform in 2025 means more than comparing features, it’s about matching your team’s workflow, speed, and insight goals. This guide breaks down the differences between AI-led interviews, video survey tools, and human-moderated qual platforms, so you can find the best fit for delivering faster, deeper, and more actionable consumer insights.

We’ve rolled out one of our most requested features: top-down insights extractions. What used to take countless hours, is now automated by Conveo.

Build a VOC program that explains, not just collects, feedback. Get interview guides, coding sheets, and stakeholder report templates with full traceability.