Rómulo leads Customer Marketing at Conveo, turning the results customers achieve into things they can use: visibility inside their organization, recognition as innovators in their field, and a network of peers redefining how insights get done. Customer stories, references, advocacy programs, and executive communities all serve that goal. His favourite part of the role is working directly with customers. Some of the best stories start with skepticism: a research leader who doubted Conveo could go as deep as their own interviews, ran a study, interrogated the methodology, and changed their mind. Just as good are the aha moments, when teams discover what's possible with Conveo and pull off studies they couldn't do before. Those are the stories he looks for. A trained engineer who also studied dramatic art, Rómulo writes about the people behind the research: the champions who put their name on a new methodology, the outcomes that win over a skeptical industry, and what it takes for one great study to spread across an entire company.