Syndicated research grounded in thousands of fresh interviews every month.

3 live programs: Affordability, AI Adoption and Health Perceptions

Key insight

Brand AIAug 2026

Retail shoppers are less likely to want brand AI

24%

say AI weakened their perception of a brand

up from 16%

Nearly a quarter of shoppers now say AI has weakened how they see a brand, and appetite for more AI in retail keeps falling.

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