Syndicated research grounded in thousands of fresh interviews every month.
3 live programs: Affordability, AI Adoption and Health Perceptions
EditorialThe New Health Hierarchy
How people redefine 'healthy' every wave: mental health, weight & appearance, GLP-1, food-first spending, and who they trust for advice.
- Audience
- Adults 18–70 active in ≥1 wellness category
- Cadence
- Fortnightly
- Interview length
- 25 min
- Interviews / wave
- ~370
- Markets
- 6 markets
Fresh from the field
Latest: Wave 6 · Jul 23–Aug 5, 2026. Every wave is comparable to the last, and subscribers see new waves first.
Example corpus question
“What does 'being healthy' mean to people right now?”
Key insights
One insight per wave is free to read. The rest ship with the subscription.
Healthy aging moves ahead of appearance in wellness
27%of wellness triggers are appearance-led
UK wellness discovery breaks from the global pattern
Social media as the first wellness source has surged in the UK while other markets hold roughly level.
People more often act on ChatGPT health advice
After an AI health answer, changing a habit, remedy or supplement now outranks doing nothing.
GLP-1s are seen as backup to lifestyle change
Natural-first views recede and active GLP-1 use rises, but diet and exercise stay the first step people describe.
Reports
The current wave, plus topical cuts and market deep-dives. Every report ships with the subscription as it lands.
EditorialHealth Perceptions · Wave 6 · Aug 2026
Mental Health Retakes the Top
EditorialHealth + Affordability · Waves 1–7 · Aug 2026
GLP-1s Hit the Budget Wall
EditorialHealth Perceptions · Aug 2026
The Supplement Shake-Out
EditorialHealth + Affordability · Waves 1–7 · Aug 2026
The Last Protected Line Item
EditorialHealth Perceptions · Aug 2026
Proof or Hype: The New Wellness Authenticity Test
From the interviews
Real participants, real stories: clips playing in place.
Radical sample transparency
Who we actually talk to, published every wave. No black boxes: the sample design is public before you spend a dollar.
2,220
interviews to date
370
interviews per wave
6
waves completed
May 2026
in field since
Age distribution, % of sample
- 18–24
- 15%
- 25–34
- 28%
- 35–44
- 24%
- 45–54
- 16%
- 55–64
- 11%
- 65+
- 6%
Market distribution, % of sample
- US
- 25%
- UK
- 20%
- DE
- 18%
- FR
- 15%
- NL
- 12%
- BE
- 10%
Published quotas
- ~370 completed interviews per wave · minimum 40 per market
- Category quotas: sleep, nutrition, movement, mental wellness
- Gender-balanced within each market
The standing layer under everything you run.
Sample the live insights, follow the trendlines, and see exactly who's in the sample. Then subscribe to the programs your category can't afford to guess about.