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From the interviews

Shoppers turn to AI first, then research for themselves

“It showed me a whole list and also told me which ones had the best…”
Study participants · AI in Everyday Life: Trust & Shopping Decisions

A 5-clip theme reel from AI in Everyday Life: Trust & Shopping Decisions, in participants’ own words. Participants stay anonymous; the footage and transcripts are the real interview record.

Part of AI in Everyday Life: Trust & Shopping Decisions’s reel library.

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