Syndicated research grounded in thousands of fresh interviews every month.
3 live programs: Affordability, AI Adoption and Health Perceptions
Foundations · syndicated qual
Instant access to research you wanted yesterday.
Foundations answers the questions every brand needs and no brand needs to own: how households absorb price pressure, what ‘healthy’ means this year, where AI belongs in the path to purchase. Already in field, funded across subscribers, with a face and a clip behind every number.
And it is the first syndicated research built on real filmed conversations instead of questionnaires: authentic human behavior, at scale, that you can talk to directly.
01 · What it answers
Start with the questions
Foundations carries the questions a competitor would phrase identically: the shared category context. Three standing programs are live and answering today.
Affordability & Household Spending Tracker
How real households absorb price pressure: what they cut, switch, buy used, or protect, and why. Tracked every fortnight.
Open program →The New Health Hierarchy
How people redefine 'healthy' every wave: mental health, weight & appearance, GLP-1, food-first spending, and who they trust for advice.
Open program →AI in Everyday Life: Trust & Shopping Decisions
Where consumers trust AI, where they insist on their own research, and how AI moves from discovery to comparison in the path to purchase.
Open program →Depth on day one
Months of category context are already running when you log in.
A neutral reference frame
Category benchmarks as an external check on your own findings.
Re-invite the exact people
When a signal shifts, drill into the interviews behind it, or re-invite the exact people into a focused follow-up and field it in days.
Your data stays yours
Only the category dataset is shared. Your own studies and queries stay private.
The boundary is ownership: if a competitor would phrase the question identically, it belongs in Foundations. If the answer is your advantage, it belongs in research that is yours alone.
02 · Why it's different
Already buy syndicated? Here is what changes
This is the first syndicated research built on conversations, not questionnaires. Where the products you know hand you tables, Foundations gets stuck into the lives of consumers: thousands of real people on camera, in their own words, every fortnight. Day to day, that means:
The why behind the data point
A number moves and the reason sits right under it: the filmed conversations it was derived from, with the verbatims and clips one click away.
Depth where it matters
When a signal shifts, drill into the interviews behind it, or re-invite the exact people into a focused follow-up and field it in days.
Reports shaped to your ask
Wave reads, topical cuts, and market deep-dives per program, plus concierge briefs when you need a custom read. Deck-ready quote reels included, never one fixed tome.
No rifling through 200 pages
Ask the corpus in plain language and get the answer with its evidence attached. You stop hunting page 143 for the chart you half-remember.
Come back and interrogate
The data stays live between waves: return with next week's question, watch a question over time, and pick up any conversation where you left it.
Compounding context for your own studies
Every ad-hoc study and StoryLines wave you run lands on the syndicated base, so your own research starts contextualized and sharpens the same knowledge layer.
Conveo in one minute
The company behind Foundations.
Conveo’s first innovation was AI moderation: an interviewer that talks to real people on video, probing and following up like a skilled researcher. The second is StoryLines: longitudinal conversational programs, an innovation in itself. The same participants return in conversation wave after wave, in always-on programs that are yours alone, and everything compounds into a queryable understanding layer that is open to your teams and your agents.
Foundations applies that same model to the shared category layer. Rigour is built in throughout, with a research team led by Niels Schillewaert, Head of Research and Methodologies.
- Backed by Y Combinator
- Trusted by the Fortune 500
- 400+ enterprise teams
Participants open up
- 89%
- felt comfortable being completely honest
- 68%
- were more open than with a human interviewer
- 94%
- rated the experience positively
“What stood out about Conveo was the expertise in research across the team — and just evident in the product as well.”
03 · One platform
Use one layer or all three. Each stands alone; together they compound
New to Conveo? You don’t need to adopt everything at once. Foundations subscribes on its own. When you’re ready for more, the same platform also runs ad-hoc studies (one-off projects you commission for a specific decision) and StoryLines (always-on tracker programs that are yours alone). It’s an and/or: every study you run lands on the syndicated base, and everything compounds into one knowledge layer.
Your knowledge layer
Whatever mix you run compounds into one knowledge layer that your people and your agents tap into: your customer understanding infrastructure, and yours alone.
How to read it
- Foundations · syndicated
- The context every brand needs. Already running when you arrive; you subscribe. Works entirely on its own.
- Your StoryLines
- Optional: your private always-on trackers. Designed on top of the syndicated base, so they spend nothing on generic context.
- Ad-hoc
- Optional: one-off studies for specific decisions, landing already contextualized.
Start where the value is clearest for you. Nothing here requires the rest.
6,540
interviews on file across the live programs
6
comparable waves per program, across 3 live programs (and counting)
04 · Every step
Syndicated data makes every step of your research better
The same five steps every study runs, each starting from what is already known instead of from zero.
Design
Syndicated data shows what you know and don't know: the study optimizes for new learnings, and probes adjust where relevant.
Recruit
Re-invite participants on complex criteria, because every earlier wave already verified who they are.
Interview
Probing guidance uses syndicated knowledge to improve follow-ups.
Analyze
Syndicated video clips, quotes and charts flow into your slides, reports and trend digging.
Compound
As long as it's subscribed, syndicated data continuously improves your bespoke knowledge layer.
05 · Richer studies
Your ad-hoc and always-on research lands on deeper ground
The standalone value in one mechanic: findings arrive already contextualized instead of starting from zero.
Without the layer
Your ad-hoc study
50 interviews, one decision
Your always-on program
Your tracker, every wave
Both rebuild the category context from scratch, every single time.
On the syndicated base
The same ad-hoc study
50 interviews, one decision
The same always-on program
Your tracker, every wave
06 · Follow-up recruiting
Re-invite the exact people you want to hear from again
Ask in plain language. The agent resolves it against everything participants verified on camera, and we re-invite the matches into a study that is yours alone.
Your ask, in your words
“Find me people who have come off GLP-1s, reached their weight target and are now holding it without the drug. Focus on those who built a new exercise routine along the way, and who buy our products.”
Agentic identification
Days from ask to fielding, because the audience is already verified and already consented to be re-contacted.
Participant · illustrative thread
7F3A-2C91
- Wave 1
- +On Mounjaro, 4 months
- Wave 4
- +Reached weight target
- Wave 6
- +Came off the drug
- Wave 7
- +Runs four times a week
- Wave 8
- +Buys Olay and Metamucil
Nothing here is claimed in a screener. Each tag is what this person showed or said on camera, in a wave you already paid for.
The standing layer under everything you run.
Sample the live insights, follow the trendlines, and see exactly who's in the sample. Then subscribe to the programs your category can't afford to guess about.