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AI the Adjudicator

Editorial

AI's main shopping job has moved from open-ended discovery to head-to-head comparison. Shoppers arrive with criteria and ask AI to adjudicate, not to inspire. Inspiration is fading; comparison is now the top task.

Program: AI in Everyday Life: Trust & Shopping Decisions
Wave: Wave 6
Scope: AI in Everyday Life · Wave 6
Published: Aug 2026
Length: 36 pages
Base: n≈360

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