Wave report
Banking the Relief, Not the Brands
EditorialTrading down in at least one category hit a new high of 44%, even where grocery prices eased. Households are banking the relief, not returning to brands. Groceries are now the first thing they cut, ahead of eating out.
- Program
- Affordability & Household Spending Tracker
- Wave
- Wave 6
- Scope
- Affordability & Household Spending · Wave 6
- Published
- Aug 2026
- Length
- 42 pages
- Base
- n≈360
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