Postponed, Not Lost: The Durables Deferral Ledger

Editorial

In durables, cancellation is being replaced by deferral and the used market: households run devices until they break, buy secondhand, and say outright that a special offer is what would end the wait. POS reads all three as the same lost sale. The dataset separates deferred demand from defection, category by category.

Program

Affordability & Household Spending Tracker

Scope

Durables and appliances · Waves 1–7

Published

At launch

Base

n≈2,160

A proposal from the catalog: subscribe to have Conveo field Affordability & Household Spending Tracker and this report publishes with its first wave.