Inside the 91%: The Very Unconfident Household

Editorial

Households very unconfident their finances will improve have detached from everyone else. Their squeeze has moved past discretionary cuts into essentials, and nearly half say nothing is left to cut. This is the segment every essentials brand is about to meet at the shelf.

Program

Affordability & Household Spending Tracker

Scope

Very unconfident households · Waves 1–7

Published

At launch

Base

n≈2,160

A proposal from the catalog: subscribe to have Conveo field Affordability & Household Spending Tracker and this report publishes with its first wave.